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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

This is how we'd spec a Jaguar F-Pace

The configurator hitting the web is an exciting time in a new model's launch. Even if you don't have the cash to buy that sweet new ride, clicking through the options offers a chance to dream. Since we enjoy these stories so much, the Autoblog team is trying out something a little different for the new Jaguar F-Pace. Rather than describing all the stuff you can find on the page, some of our writers are going to show you how they'd spec out Jag's first crossover. Let us know how you like the new format in Comments, below. CHRIS BRUCE: I had an attractive, fairly affordable F-Pace Prestige ready, until the options list tempted me into an extra $5,000 in features. The final price of $56,255 doesn't seem too bad, though. While the diesel engine is probably quite nice, it's extremely hard not to pick the supercharged V6 with its intoxicating sound and 340 hp. Mine also includes the black trim package ($320), deleting the powertrain badge ($0), Adaptive Dynamics Pack ($1,000), Vision Pack ($2,000), and Head-up Display ($990). The British Racing Green paint ($550) and aluminum interior trim ($300) add a little more to the bottom line but are worth it for the extra style. GREG MIGLIORE: I shamelessly loaded mine up with options, let's just get that out of the way. But the F-Pace offers a lot of cool stuff, and the $400 activity security key is worth it for active lifestyles. I went with the silver paint and black 22s because I'd want my grocery-getter to have some attitude, and I think the pairing makes for a sinister yet tasteful appearance. Naturally, I'd want the 380-hp V6. It's a Jag. I want it to purr. SEYTH MIERSMA: If I'm throwing down on an F-Pace, I've already decided that I'm not going the thrifty route for my new crossover. Still, I don't see any particular advantage to the most-sporting version. The 340-hp gas-powered Jag will do just fine. Middle of the road then: F-Pace Prestige has the Xenons, heated seats, and steering wheel, and navigation that'd I'd add to a lesser model. And it looks hilariously disrespectful in this BRG paint with 20-inch black wheels. Jeremy Korzeniewski: The F-Pace is a Jaguar, and that means it can be both sporty and luxurious at the same time. But that doesn't mean it can't also be efficient. To that end, I chose to eschew the powerful gasoline engine options and instead spec my fictional F-Pace with a diesel.

US-spec 2017 Jaguar XE sport sedan revealed

The Jaguar XE touched down in certain international markets earlier this year, but now the US gets its first crack at the 2017 model, already updated after just a few months on sale. Our various drives of the entry-level cat have made us purr, and the price/engine combos aren't bad either: $34,900 for the XE 25t and its 2.0-liter turbocharged four-cylinder gas engine with 240 horsepower and 251 pound-feet of torque, $36,400 for the XE 20d and its 2.0-liter diesel four-cylinder with 180 hp and 311 lb-ft, and $41,700 for the XE 35t and its 3.0-liter supercharged V6 with 340 hp and 332 lb-ft. All those prices are before the $995 destination charge. That Ingenium diesel will be the first oil-powered Jaguar on our shores, and will be one of the two models available with the company's torque-on-demand all-wheel drive, along with the 340-hp supercharged V6. Both AWD models are pure rear-wheel drive until power is required up front, at which time it can be shunted forward in 165 milliseconds. All trims get a ZF eight-speed automatic, but the supercharged 35t gets the sturdier 8HP70 transmission, while the rest get the more compact 8HP45 transmission. Cabin options will include an InControl Touch infotainment system with an eight-inch screen or an InControl Touch Pro system with a 10.2-inch screen and Apple Watch connectivity. Standard audio comes from a 380-watt system with 11 speakers, the upgrade runs to 825 watts and adds six more speakers. The sheet of standard and optional driver aids lists All-Surface Progress Control, a low-speed cruise control on top of adaptive cruise control, a laser heads-up display, Traffic Sign Recognition and an adaptive speed limiter that uses traffic sign information. The even newer XE gets here next spring, you can read more about it in the meantime in the press release below. 2017 JAGUAR XE DEBUTS IN LOS ANGELES WITH AWD AND APPLE WATCH CONNECTIVITY - Award-winning Jaguar XE sports sedan to arrive in U.S.