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Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video:    

2019 Jaguar I-Pace Drivers' Notes Review | Cool cat

The 2019 Jaguar I-Pace is one of the latest and most important models to hit the market in the past year. Finally, we're starting to see automakers roll out models that can compete directly with products from Tesla. The I-Pace has a striking design both inside and out and packs all of the charm you expect from a Jaguar product. So far, we've been impressed by the I-Pace, and we're not the only ones. Check out our discussion on the Autoblog podcast. The I-Pace has an EPA-rated 234 miles of range, and power from the battery is sent to all four wheels thanks to a pair of electric motors. This Caesium Blue model is in top-level HSE trim. Its $81,495 base price includes features like a panoramic sunroof, LED lighting, heated and ventilated front seats, dual-zone climate control, a Meridian audio system and air suspension. Our tester is fitted with a number of options, the most expensive of which are the $2,400 performance seats. Other options include a $570 heads-up display, $800 four-zone climate control, $250 for adjustable ambient lighting and $100 for fog lights. All in, this Jaguar will set you back $89,638 before any incentives or tax credits. Editor-in-Chief Greg Migliore: I'm really impressed with the I-Pace. It represents a new vision for Jaguar's electric strategy, and it's executed well in nearly all areas. The powertrain, pushing out 394 hp and 512 lb-ft of torque, is spectacular, pulling me back in my seat as I darted through lights and passed plodding traffic. Dynamic mode quickens the pulse a bit more. I didn't notice a dramatic change in driving character, other than a slight tweak to the steering, which is light, precise and direct. It's a good feel. The design is striking. It looks better in real life than in pictures. Analyzing Autoblog's galleries of the I-Pace and its preceding concept gave me pause. This thing is awkward, I mused. But in my driveway, on the street — it's cool. It's slightly lifted yet also chopped, creating a wedge-shaped dynamo of a four-door. Only downside: very little rear visibility. Inside, this one has a gorgeous "oyster" suede headliner, aluminum trim and handsome brown leather. The infotainment works pretty well; Jaguar is getting better at these. I wouldn't mind a few more analog buttons, but this is easier to pick up than it appears. It's sharp and futuristic. The I-Pace wasn't all great.