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Jaguar shows the face of its upcoming XE S sports sedan

Jaguar has a bunch of projects in the hopper, from the replacements for the XJ sedan and XK coupe/convertible to its very first crossover. But arguably the most important among them is the XE - the British automaker's upcoming new sports sedan. Coventry has given us all sorts of peeks at what to expect from the new XE, from a shadowy rendering of the front end to a photo of a camo-wrapped prototype. But this is our best look yet.
As part of an announcement of a planned audio-visual spectacle scheduled to herald the arrival of the XE, Jaguar has released the image you see above, showing the undisguised XE in apparent S specification. From what we can see, it sports a fascia that looks pretty much exactly as we'd expect, though that's no bad thing. The XE is set to introduce the new Ingenium family of 2.0-liter four-cylinder engines. Whether the XE S shown here would carry a version of that (with a potential supercharger) or transplant the 3.0-liter supercharged V6 from the F-Type S remains to be seen, but whatever's under the hood, we'd expect it to hold the top end of the XE range - at least for the car's introduction before a potential R, R-S or SVR version might come along to supplant it.
One way or another, don't be surprised if you see some BMW 3 Series sedans pacing down the street nervously for the next little while. In the meantime, you can scope out all the glorious details of Jaguar's planned collaborations with the likes of Emeli Sandé, Stella McCartney and Idris Elba as part of the FEEL XE campaign in the press release below.

Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.

Watches and whisky: two more ways to celebrate the Jaguar E-type's 60th birthday

It was 60th years ago on March 15 that Jaguar famously unveiled its E-type sports car at the Geneva auto show, after having driven a coupe and a convertible down from England overnight. And while the British automaker is commemorating the milestone with six specially restored vintage E-type coupe-and-convertible pairs, that leaves many fans shut out. For those seeking a less-spendy way to honor the occasion, there are two new options: a commemorative watch and rally timer boxed set, and a special whisky. British watchmaker Bremont has created a special watch to mark the occasion. The automatic chronograph features a black face with either a green or a gray bi-directional rotating bezel and matching leather strap. The colors reference the green roadster and gray coupe that debuted at the show. On the back, the movement is visible through a sapphire glass window, there's a rendition of the E-type's three-spoke steering wheel, and each watch is numbered. The textured crown features the tread pattern of the E-type's Dunlop racing tires. Each watch comes as a boxed set with a two-instrument rally timer with a stopwatch and a clock. The instruments are mounted on an engine-turned metal plate and can be displayed in a wood case or fitted into a vehicle. The price for the watch-and-rally-timer duo is $16,495, and 60 in each watch color will be made. As an added enticement, buyers can attend a Jaguar Classic experience in the U.K. wherein they get a chance to drive three vintage Jaguars. If 16 large is still a little rich for your budget, Bremont makes several other Jaguar-inspired timepieces: the $4,895 MkIII, the $6,695 MkII, the $6,895 D-type, and the $8,995 MkI. Or maybe you'd prefer to toast the E-type's birthday with some brown liquor. Might we suggest the Glenturret E-type 60th Anniversary Single Malt Whisky? It hails from Scotland's oldest distillery and comes with a presentation box and a key ring. No driving experience, alas. The whiskey is limited to 265 bottles, the number corresponding to the 265 horsepower in the original E-type. The whiskey is available direct from Glenturret at 1,500 GBP (about $2,100) plus shipping. Auto News Jaguar