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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

Jaguar rolls out 2014 XJ updates

It may be an uphill battle with Mercedes-Benz having rolled out its all-new S-Class, but in an effort to entice more customers towards its flagship sedan, Jaguar has announced a series of enhancements for the XJ.
A number of upgrades aim to make the long-wheelbase model that much more accommodating, with new airline-style rear seats that recline, massage and optimize the headroom in the back. The rear suspension has also been recalibrated for comfort, and there's a new optional Meridian sound system with a Conversation Assist feature that uses microphones in the headliner to pick up occupants' voices and pipe them through the speakers to support the art of conversation in motion.
The engine range carries over unchanged, but each engine is now mated to an eight-speed automatic with an available stop/start system which Jaguar says takes less time to restart the engine than it takes for the driver to move his or her right foot from brake to gas. Full details in the press release below.

Jaguar I-Pace is the first electric Google Street View car

Google has built a data gathering vehicle for its Maps Street View app out of a Jaguar I-Pace. It's billed as the first electric Street View car and is currently on the prowl and mapping the city of Dublin, Ireland. The one-off vehicle will not only photograph the roads of Ireland's capital, but measure street-to-street air cleanliness and greenhouse gases as well. It's equipped with air quality sensors by Aclima that measure carbon dioxide, carbon monoxide, nitrogen dioxide, nitric oxide, ozone, particulate matter and black carbon — all compounds that contribute to climate change when present in excess amounts. The partnership with Aclima is nothing new. Google has been equipping its more common Subaru Impreza Street View cars with the sensors since 2015. However, the Jaguar I-Pace will not contribute any emissions as it goes about its mission. The all-wheel-drive electric crossover can drive up to 246 miles (after a late 2019 software update) before a charge, and we'd wager Google won't be executing too many of Jaguar's claimed 4.5-second 0-60 sprints to cut down on that figure. Most of the Jag's 394 maximum horsepower and 512 pound-feet of torque will probably go unused. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Google & Dublin City Council Launch Innovative Partnership to Capture DublinÂ’s Air Pollution So why the I-Pace? Though the company has not said, Google's autonomous vehicle spinoff, Waymo, has used Jaguars in self-driving car research. However, Waymo was split off from the Mountain View mothership in 2016, so perhaps it's just a coincidence. For its part, Jaguar Land Rover has pledged to go carbon neutral by 2039. "We are delighted to support this project as it aligns with our own journey to becoming an electric-first business and achieving net zero carbon by 2039. Partnerships like this are one of the ways we can achieve our sustainability goals and make a positive impact on society," said Elena Allen, Project Manager for Business Development at JLR. Google and Aclima have collected over 100 million air quality data points since the project, called Google Project Air View, launched six years ago. Last year, Google made this data freely available to the scientific community. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We answered your questions about the 2019 Jaguar I-Pace