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Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

Jaguar F-Pace vs. Porsche Macan | Performance luxury crossover comparison

TRANSCRIPT: The luxury performance crossover. 10 years ago, the list of examples was only a few vehicles deep but today it seems like every luxury car company makes at least one of these. This specific example is a 2018 Jaguar F-Pace S and it happens to be Autoblog 's newest long-term test vehicle. And here's the thing: It's really great to drive. Welcome to the Jaguar F-Pace S. Under the hood we have a supercharged 3.0-liter V6 that makes 380 horsepower and 332 pound feet of torque, which pulls the F-Pace from 0 to 60 in just 5.1 seconds. That's a pretty sizable upgrade from the base model's 247 horsepower and 269 pound-feet of torque. The engine is paired to an eight speed automatic transmission that responds pretty quickly to the paddles when in sport mode. There are three driving modes to choose from: You have dynamic, normal and eco. Even though the F-Pace name sounds like the F-Type, aside from the powertrain, they really aren't related. It's named that because it's based on the rear-wheel-drive Jag XF, just like the E-Pace is on the XE and the J-Pace will end up being based off of the XJ. Even though the F-Pace is all-wheel drive compared to the rear-wheel XF, it is a rear-bias system, which means it belongs exactly where we are right now, on twisty, turny back roads. This is a Jaguar, which means it sounds good but it looks even better. In my opinion, this is the best looking SUV on the market today. The Caesium Blue is a new color in the U.S. for this model year and we opted to get the black package, which includes black side vents, a black grill and roof rails. This is a $70,000 luxury crossover and the materials, they're okay. The plastics, I don't know, they kind of feel cheap even with the luxury interior upgrade package. The 10-inch touch screen is pretty big, in a good way. And while the surround sound isn't the best that I've heard, it's perfectly serviceable, especially since all I want to hear is this engine. For $70,000, this is what you get: A beautiful SUV that performs incredibly on the road. But what if you want more? This Macan costs over $96,000, which is almost $30,000 more than the F-Pace S. If you wanted to, you could buy a base Cayenne and a base F-Pace for that kind of money. But with that price comes more power, thanks to this Macan Turbo's performance pack. 60 more horsepower and 90 more pound-feet of torque than the F-Pace S bringing the total to 440 horsepower and 442 pound-feet of torque.

Jaguar I-Pace All-electric SUV Concept | Autoblog Minute

Jaguar takes aim at Tesla and the Model X with the all-electric I-Pace.