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Jaguar Land Rover partners with Nvidia for vehicle electronics and software

DETROIT — Luxury automaker Jaguar Land Rover and Silicon Valley artificial intelligence company Nvidia said Wednesday they will collaborate to develop the computer brains and nervous systems for Jaguars and Land Rovers launching in 2025 and beyond. The companies did not disclose financial terms of their multiyear agreement. The collaboration is a high-profile win for Nvidia Corp's effort to expand its reach in the auto industry, building on its base in gaming, artificial intelligence and high-powered chips and software used in servers. For Jaguar Land Rover Automotive, the partnership with Nvidia gives it a well-funded ally as it tries to catch up with Tesla and other luxury vehicle rivals in a digital technology arms race. "We can now accelerate our in-vehicle software," Francois Dossa, JLR's executive director for strategy, said during a conference call. Working with Nvidia engineers, Jaguar Land Rover plans to develop vehicles that can drive themselves under certain conditions, park autonomously and provide more information and software-powered features to drivers, the companies said. The new Jaguars will be upgradable — as Tesla vehicles are today. The automaker said it will use Nvidia technology to power simulations used to train autonomous vehicles. Jaguar Land Rover has a previous deal with Alphabet Inc's Waymo unit to deploy autonomous driving technology. Dossa said the Waymo collaboration was limited to the Jaguar I-PACE electric SUV. The Nvidia alliance covers all Jaguar and Land Rover models to be launched from 2025. Nvidia technology will act as the brains and the nervous system of Jaguar Land Rover vehicles starting in 2025, said Nvidia's vice president of automotive, Danny Shapiro. Nvidia last month announced deals with several Chinese electric vehicle brands. The company has said it has $8 billion in automotive business booked over the next six years. Shapiro said the company will update the figure during an investor day scheduled for March 22. Jaguar Land Rover, a subsidiary of India's Tata Motors Ltd has been struggling with rising costs and semiconductor shortages. Jaguar Land Rover reported a narrow pretax profit for the quarter ended Dec. 31, but Tata Motors reported a larger quarterly loss than expected. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar Land Rover Technology Autonomous Vehicles nvidia

Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

2020 Jaguar XE P300 R-Dynamic S Drivers' Notes | A divisive sport sedan

The 2020 Jaguar XE in P300 R-Dynamic S trim is the quickest and most aggressively styled version of the XE available after its 2020 update. We lost the characterful and punchy supercharged V6 (and diesel), and in its place we found two turbocharged four-cylinder gas-engine options. The P300 is the high-output version of this engine, producing 296 horsepower and 295 pound-feet of torque. It’s mated to ZFÂ’s excellent eight-speed automatic transmission and sends the power to all four wheels. There's an updated interior for 2020, adding in a few extra tech features and upgraded material quality. The cabin is typical Jaguar fare. It looks great, but can be overly complex in ways other cars arenÂ’t — take the confusing climate/seat controls as one example. But Jaguar also spent some time improving its exterior looks. Our red tester was striking and classy with the wider grille, sculpted front bumper (exclusive to the R-Dynamic S) and thin new headlights. All this pageantry comes at a price, though. This particular XE starts at $47,290, which is already fairly expensive for this class with its level of performance. However, a number of options caused this carÂ’s price to climb up to $63,125. Yowza. No single option or package was to blame, as this car has a number of expensive extras on it. The $1,950 Technology Pack added the digital rearview mirror, dual stacked touchscreens, head-up display and wireless phone charging. A $1,700 Drive Pack tacked on blind-spot warning, high-speed emergency braking and adaptive cruise control. The $1,365 Connected Navigation Pack added navigation, traffic sign recognition and internet connectivity. Then, a $1,315 Dynamic Handling Pack added in the adaptive suspension, configurable drive modes, red brake calipers and a spoiler. It also had 20-inch optional wheels ($1,700), 16-way heated and cooled front seats ($1,500), carbon fiber trim ($1,100) and a Meridian surround sound audio system ($800), among many other options. Road Test Editor Zac Palmer: Jaguar simplified the XE greatly for the 2020 model year, and while IÂ’m sad to see the supercharged V6 go away, this turbocharged four-cylinder is still a good little mill. ThereÂ’s a slight pause as you wait for boost to build, but itÂ’s quick enough to have some fun on the commute back and forth to work. Its forward thrust is comparable to others in the class with four-cylinder turbocharged engines — IÂ’d place it about midpack on the butt dyno.