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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar F-Pace vs. Porsche Macan | Performance luxury crossover comparison

TRANSCRIPT: The luxury performance crossover. 10 years ago, the list of examples was only a few vehicles deep but today it seems like every luxury car company makes at least one of these. This specific example is a 2018 Jaguar F-Pace S and it happens to be Autoblog 's newest long-term test vehicle. And here's the thing: It's really great to drive. Welcome to the Jaguar F-Pace S. Under the hood we have a supercharged 3.0-liter V6 that makes 380 horsepower and 332 pound feet of torque, which pulls the F-Pace from 0 to 60 in just 5.1 seconds. That's a pretty sizable upgrade from the base model's 247 horsepower and 269 pound-feet of torque. The engine is paired to an eight speed automatic transmission that responds pretty quickly to the paddles when in sport mode. There are three driving modes to choose from: You have dynamic, normal and eco. Even though the F-Pace name sounds like the F-Type, aside from the powertrain, they really aren't related. It's named that because it's based on the rear-wheel-drive Jag XF, just like the E-Pace is on the XE and the J-Pace will end up being based off of the XJ. Even though the F-Pace is all-wheel drive compared to the rear-wheel XF, it is a rear-bias system, which means it belongs exactly where we are right now, on twisty, turny back roads. This is a Jaguar, which means it sounds good but it looks even better. In my opinion, this is the best looking SUV on the market today. The Caesium Blue is a new color in the U.S. for this model year and we opted to get the black package, which includes black side vents, a black grill and roof rails. This is a $70,000 luxury crossover and the materials, they're okay. The plastics, I don't know, they kind of feel cheap even with the luxury interior upgrade package. The 10-inch touch screen is pretty big, in a good way. And while the surround sound isn't the best that I've heard, it's perfectly serviceable, especially since all I want to hear is this engine. For $70,000, this is what you get: A beautiful SUV that performs incredibly on the road. But what if you want more? This Macan costs over $96,000, which is almost $30,000 more than the F-Pace S. If you wanted to, you could buy a base Cayenne and a base F-Pace for that kind of money. But with that price comes more power, thanks to this Macan Turbo's performance pack. 60 more horsepower and 90 more pound-feet of torque than the F-Pace S bringing the total to 440 horsepower and 442 pound-feet of torque.

Jaguar's F-Sleigh replaces reindeer with jet power

'Tis the season for automakers to demonstrate how they would design Santa's famous (if fictitious) sleigh. The F-Sleigh concept is based on the F-Type convertible, but this one has skids instead of wheels, a pair of jet engines in place of the supercharged V8, the requisite red nose (embossed with the Growler emblem), and of course plenty of room for gifts. This is the second time we've seen a modern Jaguar design incorporating small turbines, and takes the idea of a 550-horse open sleigh to new heights. Jaguar rendered the design in an ice sculpture and is displaying it this holiday season at the London Edition hotel in the British capital. Joining the F-Sleigh on display are some of the more tempting items from the latest Jaguar and Land Rover merchandise collections, including a 1:8 scale model of a 1957 XKSS and a Defender pedal car. But it's the centerpiece that caught our attention, looking at least as cool as some of the designs we've seen from the likes of Ford, Honda, Lexus, Bentley, or even Jaguar Land Rover's previous concepts. Now if you'll excuse us, we have to rush down to the fireplace to replace the milk and cookies with a tanker full of jet fuel. Related Video: JAGUAR UNVEILS EXCLUSIVE CHRISTMAS 'F-SLEIGH' DESIGN TO CELEBRATE THE LAUNCH OF JAGUAR AND LAND ROVER 2016 MERCHANDISE COLLECTIONS - Jaguar unveils special Christmas-themed design study codenamed F-SLEIGH - Jaguar and Land Rover host exclusive launch of new 2016 branded collection in central London - Items from the new collections available to buy at Jaguar and Land Rover retailers and online stores: https://shop.jaguar.co.uk/ / https://shop.landrover.co.uk/ (The London Edition, London W1 - 14 December 2015): Jaguar and Land Rover showcased their latest collection of branded goods alongside licensed partners in central London today, to mark the launch of the brands' 2016 collections. A special ice-sculpture of a Christmas-inspired Jaguar design was exclusively revealed at the London Edition hotel to celebrate the merchandise and luxury goods launch. Codenamed 'F-SLEIGH', the Jaguar Christmas sleigh takes inspiration from the Jaguar F-TYPE convertible, but with skates in place of wheels, a generous open luggage compartment for gifts and jet power to generate Jaguar's renowned supercharged performance through the night sky. A Growler-embossed red nose completes the F-SLEIGH's Christmas theme.