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Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

Jaguar I-Pace vs. Tesla Model X and Model S: How they compare on paper

When Jaguar released its first specifications on the 2019 I-Pace, we decided to see how it stacks up with a number of other EVs including the Tesla Model 3, Chevy Bolt EV, and Hyundai Kona EV. The reason being that they all deliver between 200 and 300 miles of range, and they were all quite close in size. But it wasn't a perfectly accurate comparison, because the Jaguar occupies an odd space in the electric market. While it offers similar range and size to those more entry-level EVs, it packs substantially more power, more brand cachet, and, once the official pricing was released, a much higher price tag. As such, we wanted to also compare it with the cars synonymous with luxury electric motoring (literally), the Tesla Model X and Model S. We're only comparing it with the base-level 75D models of each Tesla, since they are the closest in price and performance to the Jaguar. You can see the raw stats below, and can find more analysis and highlights farther down. If you'd like to compare these cars with others, be sure to try out our comparison tools. Performance All three of these electric cars use a similar powertrain consisting of two electric motors, one up front and one in the rear to power all four wheels. The Jaguar I-Pace's 394 horsepower and 512 pound-feet of torque is a fair bit more than the 328 horsepower and 387 pound-feet combined power from the Teslas, according to Motor Trend. But in the sprint to 60 mph, the Jaguar doesn't really gain an advantage. It's 0.4 seconds quicker than the Model X, but 0.3 sec. behind the Model S. This is despite the Jaguar weighing about the same as the Model S, and a few hundred pounds lighter than the Model X. View 32 Photos At 90 kWh, the Jaguar also has a larger battery capacity than the Tesla 75D models, but range is again mid-pack between Musk's cars. At 240 miles, it's just 3 miles ahead of the Model X, and 19 miles behind the Model S. The I-Pace and Model X also are about as hungry for electricity as each other, both with an energy consumption estimate of about 36 kWh/100 miles, while the Model S is the most frugal at 33. All three vehicles have the ability to use DC fast chargers, with Jaguar claiming an 80-percent charge in 40 minutes at a 100-kW charger. But only the Teslas have access to the Supercharger network, and they come with credits for free charging up to 400 kWh at those stations. Exterior and Interior Dimensions In every measurable way, the Jaguar is smaller than the two Teslas.

Junkyard Gem: 2000 Jaguar S-Type

My junkyard studies of Jaguars have focused mostly on the four-wheeled felines of the 1960s through 1980s, but plenty of more recent Jags may be found in U-Pull-type yards around the continent. Today's Junkyard Gem appeared in a Northern California boneyard last summer, and it had stories to tell. Once Ford took over Jaguar in 1990, the idea of a midsize Jaguar saloon to steal sales from the BMW E39 5 Series and Lexus GS seemed like an increasingly good idea, and so a name used on a mid-1960s version of the Jaguar Mark 2 was revived for use on a car built on the same platform as the Lincoln LS. Both the new S-Type and LS appeared during the 1999 model year, and both are fairly easy to find in your local Ewe Pullet today. American S-Type buyers could choose between a 3.0-liter V6 and various flavors of V8 (including a hairy supercharged V8 good for 400 horses in the S-Type R). This car has the V6, which was based on the Duratec out of the Taurus and made 281 horsepower. In theory, American S-Type (and Lincoln LS) buyers could get a five-speed manual transmission on V6-equipped 1999-2003 cars … but I've never seen a three-pedal S-Type/LS, and I've been looking hard. As you'd expect, European S-Type buyers could get both manual transmissions and diesel engines for the duration of the car's 1999-2007 production run. This car has a ZF six-speed slushbox. The interior looks to have been in good condition when the car showed up here, and the original manuals were still in the car. Some of the wood trim got a bit cracked in the California sun during the car's two decades on the road. That sure looks a lot like a Kia Amanti nose, doesn't it? The Amanti appeared a few years later and showed strong S-Type (and E-Class) styling influence. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Beyond beautiful. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. History repeating.