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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

GM, Audi, Jaguar halt Russian sales amidst ruble's collapse

The value of Russia's ruble currency has sunk like a stone tossed in the Volga for much of the year, losing over 40 percent of its worth since June. The change is having bizarre effects on the auto industry there and leaving some automakers scrambling to adjust. According to Bloomberg, Russians are buying up luxury goods including automobiles at the moment to have a physical investment in case the ruble sinks further. However, with the money worth so little, the companies aren't making much from these transactions. Things are so dire that several automakers are temporarily ending deliveries until the situation stabilizes. According to Bloomberg, General Motors stopped sales on December 16 with no set date to start again. Audi did the same thing but with the intention to resume once it has adjusted model pricing. Jaguar Land Rover terminated business until December 19 to see how things changed. Toyota is increasing its pricing, as well, but keeping business open at the same time. Some automakers have subtly been reacting to the slumping Russian auto market all year. The moves have included Volkswagen cutting production by 30,000 units from its factory in Kaluga. Ford also got rid of 950 workers from two plants due to low demand. Some analysts have even speculated that the contracting industry and possibility of lower import duties into the country could cause companies to end their manufacturing in Russia completely.

Xcar focuses on famed Jaguar test driver Norman Dewis

If you have any interest at all in motoring history, especially when it comes to European sports car racing from the '50s and '60s, do absolutely whatever you can to set aside 38 minutes for this interview with former Jaguar test driver Norman Dewis from XCar. Dewis had a hand in developing the British brand's vehicles from 1952 to 1985, and as expected over that time, he amassed some fantastic stories. Xcar did a great job of teasing a few of those great tales out of him here. From the very beginning, Dewis was gifted with a natural talent to read a car as a test driver. When he was just 16, he was taken out on his first chance to evaluate a vehicle and picked out even more intricacies than his instructor. Dewis eventually wound up at Jaguar, and that's where his career really took off. Among his many accomplishments there, he had a role in developing disc brakes both for racing and the road, set multiple world top speed records, and helped bring the E-Type to the world. Dewis even made the famous overnight drive in an XKE convertible from England to display it at the Geneva Motor Show. Dewis tells a first-hand account of being in the Jaguar paddock during the tragic accident during the 1955 24 Hours of Le Mans that took the lives of dozens of spectators. It's a story that we usually can only read about or watch in black-and-white films. Hearing Dewis' side really brings this history to life.