2012 Jaguar Xj L Portfolio Only 14k Miles! $84k List! Picnic Tables Pano Roof $$ on 2040-cars

Auto blog

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar practiced the E-Pace barrel roll - wait, how do you practice a barrel roll?

Jaguar launched the E-Pace compact crossover by literally launching it into a barrel roll. But to get to the point where the company could do the stunt in front of the press naturally took plenty of preparation and planning, and the company documented much of it in the video above. It turns out that the early stages of preparing the stunt are about as entertaining as the stunt itself. The video spends a little time showing some of the computer modeling and designing of the stunt, but most of the video covers the practice runs done with a test car. Jaguar set up its prototype offset ramp for initiating the roll, and had a massive airbag set up for the test car to land in. And early on, to make sure the stunt driver wasn't hurt, they rigged up a Land Rover Evoque with autonomous driving equipment to do the first runs. Later the stunt driver took a few turns. The testing resulted in flips and tumbles you've only seen with Hot Wheels cars. It's so strange and fun to see a full-size car launched this way. Once the team finally had the jump pretty well dialed in, the stunt driver was able to test it launching from ramp to ramp, and then eventually do it in the production E-Pace at the crossover's reveal. Related Video: Image Credit: Jaguar Jaguar Crossover Luxury Videos jaguar e-pace

Jaguar XJ220 leaps into Jay Leno's Garage

Having sadly canceled the C-X75 project and sat out today's hybrid hypercar race, it would be all too easy to forget about Jaguar as a supercar manufacturer altogether. But back in the early '90s, the British automaker didn't just play in the supercar game – it dominated it. The XJ220 was, for a time, the fastest car in the world. Jay Leno pays tribute in this latest video. Originally envisioned with a V12 engine and all-wheel drive, the XJ220 ultimately surfaced with a 3.5-liter twin-turbo V6 driving the rear wheels alone. None of that kept it from eclipsing the top speed achieved by every supercar that came before with a terminal velocity that didn't quite reach the 220 miles per hour initially promised, but came pretty darn close. The disappointment in the change of specification lead some to dismiss the XJ220 as a failure, but it was still the fastest thing on the road until another British supercar (in the form of the McLaren F1) took its place at the pinnacle of automotive bragging rights. Two decades later, Jaguar quite nearly drove down the same road when its initial plans for the C-X75 changed from an experimental turbine powertrain to a multi-charged inline-four. Only this time the Leaping Cat marque didn't put it into production at all, save for a few prototypes and movie props – which is a bit of a shame, and then some. Watching Jay speed down memory lane in the supercar that almost never was, we're glad that Jaguar still built the XJ220, and saddened that it never followed up with another groundbreaking supercar today. Related Video: