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Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.

2016 Jaguar XJR meets 1988 XJR9-LM at Silverstone

The current Jaguar XJR is not the first Jaguar XJR. Not by a long shot. In fact there's a long and distinguished history of Jaguar production and racing models that have worn those letters over the years. So to highlight its lineage, Jaguar brought the 2016 model together with its nearly 30-year-old racing namesake to Silverstone. And it brought Andy Wallace along for the ride. Wallace won at Le Mans in 1988 driving the XJR9-LM. Designed for the race track and adorned with iconic Silk Cut livery, the XJR9 looks entirely different from the XJR luxury sedan you can buy today. And with a 7.0-liter V12 mounted amidships instead of the modern sedan's 5.0-liter supercharged V8 placed up front, they're mechanically different beasts as well. But it's not the difference in design, powertrain, or performance that Jaguar is highlighting in this video encounter. Instead, Wallace is impressed by the advancement of the lighting technology from the Le Mans racer he drove in the late 1980s to the sedan sold today. To hear him talk about how they used to use the headlights in the nighttime hours of the famously grueling endurance race is harrowing enough all on its own. Hear his story in the video above. NEW JAGUAR XJR MEETS XJR9-LM AT SILVERSTONE WITH LE MANS WINNER ANDY WALLACE AT THE WHEEL - Andy Wallace drives new Jaguar XJR and Le Mans-winning XJ-R9 LM at Silverstone - XJR9-LM – one of one million XJs now built – back on track at night for the first time since it won the 24 Hours of Le Mans in 1988 - Track session presents benefits of new Jaguar XJ LED headlights in day and night driving conditions - Wallace discusses new XJR headlight technology, which offers drivers more confidence, safety and performance at night - New short film captures all the action https://youtu.be/IgMxSkJb058 (Whitley, Coventry - 16 November 2015): Legendary racing driver and 24 Hours of Le Mans winner Andy Wallace relived his 1988 victory by taking to the Silverstone circuit to drive the Jaguar XJR9-LM during day and night back-to-back with the new 550PS, 5.0-litre Supercharged V8 Jaguar XJR. Wallace discusses his experiences in the XJR9-LM and the new XJR in an exciting new film available to view and share at https://youtu.be/IgMxSkJb058 Driving at night on the Silverstone circuit gave Wallace the opportunity to test the new LED headlights on the new XJ, which are a first for Jaguar. "Driving at Le Mans back in 1988, it was so hard to see at night," said Wallace.