2011 Jaguar Xj Matte Black By 3m on 2040-cars

Auto blog

Jaguar's design boss wants to build another sports car model

The global sports car segment is facing a strong, glacial headwind, but Jaguar believes smoother waters are right around the corner. One of the company's top executives predicted the market will recover in the coming years, and he wants his team to be ahead of the curve when that happens. "Jaguar will always build sports cars. I'd love to do more than one," affirmed Julian Thomson, the man who replaced Ian Callum at the head of the brand's design department, in an interview with British magazine Auto Express. The only sports car currently in the Jaguar portfolio is the F-Type. While enthusiasts still love sports cars, the run-of-the-mill buyers that keep automakers profitable have rejected them in favor of crossovers and SUVs. And, requests for cleaner, more efficient cars make developing fun cars considerably more difficult; even Mazda is looking into taking the Miata into hybrid or electric territory. Jaguar faces the same challenges, but Thomson expects the sports car segment will rise up from its ashes when motorists realize they're trapped in a sea of crossovers. "In this day and age of electrification and autonomous technology, a part of me thinks there may be a resurgence of people enjoying transportation for transportation's sake, and driving for driving's sake," he said. "Whether that makes the market bigger I don’t know, but I think there is a threat to volume production cars, and they are going to struggle to find a position on what they do. IÂ’d hope that truly special and luxury cars, sports cars, will find a place where they have the option to be more exotic." He stopped short of confirming a second sports car is under development, so it's far too early to pinpoint the segment it would compete in. In the meantime, Jaguar just gave the F-Type a facelift (pictured), and its vehicle development team has already started working on the model's successor. The rumor mill has started spinning; we've heard reports of the nameplate pulling a Corvette by going mid-engined, adopting BMW's 4.4-liter V8, and getting a battery-electric powertrain. The latter option would slot neatly into Jaguar's electrification push, but Thomson hinted it's easier said than done. He explained making an electric sports car with a huge amount of power, like the 2,000-horsepower Lotus Evija, is not the answer.

Watch Jaguar reveal the C-X17 Concept live, right now!

Jaguar is set to reveal the C-X17 concept crossover in just a few short moments. The show starts at 11:00 AM EST, which is supper time in Frankfurt where the reveal is taking place. It's almost lunch time here on the East Coast of the US, so enjoy your sammy and a bag of chips while you sit back and watch Jaguar show us all some new technology and possibly an entirely new direction for the brand. Our own article on the Jaguar C-X17 concept will go live on Autoblog at 11:30 AM EST, and stay tuned for own live images of the crossover concept tomorrow from the show floor.

Jaguar's Callum refutes two XJ bodystyle rumor

Not long ago, we relayed word from Edmunds that Jaguar was planning to split its next-generation XJ sedan into two bodystyles - one model that continued the ambitious design approach fostered with the current X351-based model, and another, more upright model to better appeal to China's conservative design sensibilities.
We expressed some cynicism in the idea, noting that such a strategy "might catch more profits for the marque, but it might also represent a setback to design head Ian Callum's vision for a thoroughly modern Jaguar portfolio." Callum has been quite insistent in his belief that Jag needs to be a forward-thinking brand in terms of design, and the two-model strategy seemed to conflict with that idea. We tried to get some comment from Callum at that time, but were unable to reach him.
As it turns out, our cynicism was well-placed. Autocar says that while the next XJ will continue to have two wheelbases, Callum has denied the two-model talk, saying flatly: "I can't see us doing two bodystyles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two bodystyles would undermine that."