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Jaguar to sell all-electric cars by 2030, and six electric Land Rovers coming in next five years

Jaguar is making a big transition to become an electric-only car company. The switchover is meant to kickoff in 2025, and by 2030, Jaguar says 100% of its vehicle sales will be of electric models. Land Rover is taking a similar route, but to a lesser extent. The British off-roading brand says that it will introduce six pure electric variants in the next five years, with eyes on 60% of its sales being of electric models by 2030. Its first all-electric model will arrive in 2024, JLR said. An Automotive News report cites CEO Thierry Bollore, saying he expects "almost zero" production of cars with internal combustion engines by 2039, making that the theoretical end date of Land Rover vehicles with ICEs.  JLR, owned by India's Tata Motors, said on Monday the Jaguar brand will lead the way with a fully-electric model range built on a brand-new electric platform. The Land Rover EVs are to be built on a separate electric vehicle architecture to provide for "two clear unique personalities." The Land Rover EVs are said to be finding homes on both the Modular Longitudinal Architecture (MLA) and Electric Modular Architecture (EMA). Both support combustion engine layouts and full EV layouts, but the latter is said to be more biased toward EVs and to exclusively support "advanced electrified ICE." Both brands will be taking advantage of technology from within the Tata Group (JLR's owners) to make this transition happen. There's limited information on the future of certain models for the time being, but Jaguar did say that its previously-planned XJ replacement will no longer have a place in the brand's lineup. That said, Jaguar says the nameplate might stick around, with the assumption it could be used on an all-new future EV. Additionally, Automotive News reports that Jaguar will transition away from SUV-style vehicles, citing Bollore — the theory being that Land Rover takes over and completely fills that space in the future. We'll be wondering about what will become of the F-Pace and E-Pace. Our biggest Jaguar question concerns the F-Type, though. Will we get a fully electric version of the sports car in the future? Jaguar didn't address it, but we certainly hope so. JLR said that as it electrifies its model range, it will keep all three of its British plants open. But Bollore, who took over as chief executive in September, said the carmaker's Castle Bromwich plant in central England would focus on "non-production" activities in the long term.

Refreshed 2020 Jaguar XE gets upgraded interior

Jaguar said it listened to feedback — or complaints if you prefer, and want to be more blunt — from customers and even journalists to guide the first midcycle refresh of the XE sports sedan. While it made some exterior tweaks, the biggest changes are inside the cabin. There, Jaguar did away with hard plastics and added some new technology borrowed from the electric I-Pace, with XE's new door trims that will eventually serve as a template for all models, with improved ergonomics and more premium, soft-touch materials. "That was a really big job," says Ian Callum, Jaguar's director of design. "That's more than a normal facelift would normally get. What I think we've done with the interior is bring Jaguar back to its natural level of ambience and luxury. You sit in the car now, it's a great interior. We're really proud of it." Gone are the hard plastics in favor of new leather on the dash, door panels, seats, head rests and steering wheel. There are also carbon fiber panels around the front and rear door handles and the pistol shifter, which was borrowed from the F-Pace and replaces the previous version's dial shifter. The front-seat leather headrests are embossed with the Jaguar leaper logo, and the stitched-leather seats are a new design. The new front and rear door panels feature a more ergonomic 360-degree leather pull handle, replacing the previous design that had it as part of the door armrest. There's also a slot down low designed to securely stow reusable water bottles. Callum said the new door panels will appear on all future Jaguar models. The XE also features a redesigned center console with more storage, a pair of USB ports positioned inside the stowage bin along with an auxiliary power jack, and the second-generation heads-up display has improved graphics. Borrowed from the electric I-Pace is the optional InControl Touch Pro Duo touchscreen, which is kept separate from the climate control screen that retains two dial knobs. Also available is a wireless phone charging port, a first for Jaguar, along with Apple CarPlay and Android Auto compatibility. "We've taken something from a much higher car into our small family car, which is the right thing to do," Callum said. "We've got to cascade all that good stuff into our affordable car and try to work around it. It was challenging, because it costs money, but it's what people expect.

Jaguar solution to keyless start could save lives

UPDATED: An earlier version of this story indicated the Jaguar keyless start function was meant as a safety feature, when in fact, it is meant as a convenience one and will not work as described if automatic stop/start is not engaged. Today, The New York Times published an article about more than two dozen deaths related to drivers accidentally leaving their cars running, closing their garages and later succumbing to carbon monoxide that flooded their homes. The reason has been identified as "keyless start" features, or proximity entry and push-button start, where owners don't need to physically handle a key or fob to gain entry into the vehicle or start it. It is the latest, and deadliest, issue raised with this system after those related to security and simple inconvenience (for instance, leaving the car at a valet or car wash with the fob in your pocket). From my personal perspective, The New York Times had a rather harsh "evil carmakers" tone throughout the article. This is not a matter of a known faulty component, as with the GM ignition switch recall. This has as much to do with user error where people leave their car without pressing the "off" button and without noticing the engine is still running. About half of the cars in question are produced by Toyota and Lexus, brands that have offered keyless start longer than most. They are also brands with high rates of elderly owners, who seemingly made up a majority of reported deaths and injuries. One fire department in Florida even started a campaign alerting those in the area of the dangers of leaving your car running when it noticed a correlation between an increase in cars equipped with keyless start and calls related to carbon monoxide poisoning. I see several contributing issues at play, most of which go well beyond this particular issue. First is insufficient training of owners by dealers and/or owners not paying close enough attention during this training. Cars are complicated, but you should at least know how basic functions work. Second, woefully inadequate driver training in this country. Third, and with apologies to the AARP, insufficient testing of elderly drivers and/or insufficiently low standards for elderly drivers. If you don't know you have to shut the car off or cannot hear that an engine is running, perhaps you shouldn't be driving. Fourth, re-examining keyless start systems.