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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Off-roading in a 2020 Jaguar I-Pace HSE

The hiker’s eye roll was so extreme that it was nearly audible. “Nice trail car,” she said in mocking tones that left little doubt she felt otherwise. She was among a group that was walking single file downhill as I was creeping my all-electric 2020 Jaguar I-Pace around a tight uphill bend, proceeding slowly because a sheer cliff blocked my view through the apex on this one-lane section of the Maple Springs truck trail. Such a cautious approach is the norm up here because hikers share this fire road with mountain bikers, adventure motorcyclists and day-tripping off-roaders. But I was being extra careful because I was keenly aware that my electric all-wheel-drive machine emitted none of the engine noise an ascending geared-down truck would make. WhatÂ’s more, my test car was shod with the optional low-profile 255/40R22 high performance summer tires that put the lips of the pricey 22-inch “diamond turned” rims uncomfortably close to the rocks. Meeting a motorized vehicle wasn't the surprising bit – it was that theyÂ’d expected to see a 4Runner, Tacoma or Jeep Wrangler come nosing around the bend, not some high-falutin Jaguar styled by renowned designer Ian Callum. IÂ’d been up this U.S. Forest Service fire road dozens of times, most recently just two weeks ago in my own JK Jeep Wrangler. ItÂ’s easy if you have clearance and reasonable all-terrain tires, so I was prepared to take advantage of the numerous wide spots if the iPace protested. Besides, this was not really a test of the off-road prowess of the I-Pace itself. I was more interested in getting a feel for what electrified off-roading might be like. I started grinning less than 100 yards after the trailÂ’s narrow paved approach turned into dirt and began snaking steeply upward through dust and embedded rocks. In my own Jeep, which has a six-speed manual transmission and 4:10-to-1 axle gearing, I usually choose low-range at this point because the transmission gear spacing in high range is too wide and the engine bogs all too easily at these slow and constantly varying speeds. By comparison, the JaguarÂ’s power delivery was pure magic. For starters, there was no 4x4 mode to engage, no low range to select. The dual-motor all-wheel drive system is always on, and it constantly adjusts its torque split to suit conditions. Throttle pedal response is thoroughly accurate, and I never once had to goose the pedal because electric motors deliver their peak torque at zero rpm.

Lister LFT-C brings 666 horsepower to the Jaguar F-Type

Lister just announced a limited run of its LFT-C Jaguar F-Type conversion cars. It made 99 of the coupes in this spec, but now there will be 10 convertibles available for purchase worldwide. The LFT-C name further confuses Lister's naming for this car, which was initially known as the Thunder, then morphed into the LFT-666, and now these new convertibles are called LFT-C. We would've just stuck with Thunder all along and called this one a Thunder convertible. It makes the same 666 horsepower as the Lister F-Types before it, but that's still substantially more than the 575 horsepower out of the F-Type SVR. Lister does a lot of its own work to the 5.0-liter supercharged V8 to eke out the extra horsepower on top of what Jag is able to do with its performance division at the factory. The nice part of this aftermarket work is that it still comes with a seven-year warranty from Lister, so it's similar to a new car powertrain warranty. This should give you some peace of mind when dashing to 62 mph in just over three seconds. Related: Lister Knobbly roadster gets green light for production There's more than just engine work done to the LFT-C, though. Lister has designed its own suspension, exhaust, braking system and wheels to bring the rest of the car up to snuff. Carbon fiber body panels replace everything from Jaguar where possible. Other Lister design touches on the exterior include a new front bumper, front splitter, rear diffuser, rear spoiler, rear wheel arches, a new grille design and lightweight alloy wheels fitted with Michelin tires. Lister is differentiating this 10-car run by adding in a unique interior, but customers can request anything they desire on the customization front. With so few cars available, it's unlikely to see one on this side of the world after being manufactured in the U.K. That said, we asked Lister, and they said you can buy one here. Base price for the LFT-C is a cool $182,995, and that's only where it starts. We're sure customization options will allow it to skyrocket from there. The price for a base F-Type SVR Convertible is $127,725, so you're looking at a hefty premium over the donor car for what Lister has to offer. The LFT-C is available to order now.