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Jaguar F-Type gets even more British with Design Edition

Short of maybe driving a Morgan while wearing tweed and smoking a pipe, automobiles don't come much more quintessentially British than a Jaguar. But now the F-Type is going to be even more so with the launch of the new British Design Edition. It's based on the six-cylinder F-Type S, but upgrades with a series of special touches to set it apart. Red, white, and blue are the dominant colors from which buyers will be able to choose both the exterior color and that of the interior contrast stitching. The leather interior comes in black, and those less patriotically inclined can spec the outside to match. The British Design Edition also features 20-inch wheels in dark gray satin finish, packing upgraded brakes with red calipers. The Design package comes standard with upgraded aero, as does the 12-speaker Meridian sound system. And naturally there are special insignia inside and out. Buyers will be able to choose between coupe or convertible and rear- or all-wheel drive, but either way motivation comes in the form of JLR's 3.0-liter supercharged V6, driving 380 horsepower and 339 pound-feet of torque through an eight-speed automatic transmission. Only 300 units will be coming to the United States, with prices starting at $92,100 (plus a $995 destination charge) – representing a substantial $14.8k premium over the $77,300 price of entry for an F-Type S Coupe. Spec one out with similar options and you'd be looking at $86,250, which makes the privilege (and resale value) of acquiring the limited edition a $5,850 proposition. Any way you cut it, though, the elbow patches cost extra.

Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.

Jaguar could still revive XK as luxury grand tourer

With the F-Type taking the lion's – or Jaguar's – share of attention lately, it would be all too easy to forget all about a Jag once known as the XK. But it existed, and it could once again. First introduced in 1996 as the XK8 to replace the old XJS, the XK survived for two generations. It was available as a 2+2 coupe or convertible and was powered by Jaguar's signature AJ-V8 engine. By the time it was discontinued just this past summer, the ultimate XKR-S packed as much as 542 horsepower. But though it had two more seats, the XK was rendered largely obsolete by the arrival of the nimbler, newer and arguably more stylish F-Type. According to Autocar, however, the XK could be reinstated with a more GT-like approach. The XK as we've known it, said Jaguar's Ross Varney to the British weekly, "straddled the GT and sports car segment, with more of an emphasis on the GT side but probably not enough." Varney was in charge of the F-Type project and was also responsible for a new project to replace the XK until it was shut down earlier this year. "We have plans to do lots more with the F-Type," said Varney, "but there will still be other areas we want to cover. We need to find the right way to deliver on them, and the XK could be one way of doing that." What Varney is saying, essentially, is that while the XK project may not be moving forward just yet, it could be revived in the near future. If it did, we'd be looking at a more accommodating and luxurious grand tourer, different from the F-Type that's more of a focused sports car. Think of it, then, as more of a Bentley Continental GT, but probably less expensive - or put another way, if the F-Type is a junior Aston Martin V8 Vantage, the new XK would be a (relatively) more accessible DB9. The intel sounds similar to what we heard when the most recent XK was being put out to pasture, but tells us that hope is still alive for those interested in a two-door Jag with room for the kids in the back.