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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

How Jaguar optimized the Ingenium gas engine for the F-Type

At the 2017 New York Auto Show, Jaguar showed off the new entry-level F-Type, packing a 2.0-liter, turbocharged, gasoline-fueled inline-four that produces 296 horsepower, which is built in-house in the UK. It's the debut of this branch of the Ingenium engine series, and it's also the top of the Ingenium gas range; most JLR vehicles will offer a less powerful 247-hp version. We caught up with Jaguar's engineers to figure out exactly how this high-output Ingenium engine differs, and what Jaguar had to do to fit it in the F-Type's engine bay. While all Ingenium 2.0-liter gas fours share major architecture – the aluminum block and heads, as well as the bore and stroke – there are some internal differences. The most important are the low-compression pistons, which allow for more boost without detonation. The new compression ratio is 9.5:1, compared to the 10.5:1 ratio in the 247-hp spec engines. To make the most out of more boost, you need new plumbing and a way to get more fuel into the combustion chamber. So Jaguar fitted a larger twin-scroll turbocharger that's unique to this application. It features low-friction ceramic ball bearings – Jaguar says this improves transient response. There are also new fuel injectors and a fuel pump to accommodate the increased demand for gas in the high-output engine. On the back end, there's a unique exhaust system with active flaps to give it a louder bark when called for. Of course, some new hardware and more boost means the various electronic systems that control the engine needed changes. For one, Jaguar's changed the cam timing and valve lift mapping, as well as the ignition timing. The throttle mapping and transmission calibration have also been optimized for the new engine. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As far as the driver's concerned, the biggest change from the 247-hp engine to the 296-hp one – other than increased scoot – will be where the power peak is. The 296-hp engine makes peak power at a higher point in the rev range, which should reward drivers who generously prod the throttle and hold gears in manual mode. Remember, F-Types equipped with this engine will only be available with an automatic transmission. You should also remember that it's an excellent gearbox overall, with rapid, smooth shift characteristics, if the other 8-speed Jaguars are anything to go by.

All Jaguars and Land Rovers to get diesel engines... almost

Virtually all Jaguar and Land Rover vehicles – except the F-Type sports car – will get a diesel engine option in the next three years, the company confirmed Sunday night at an event before the Detroit Auto Show. The aggressive blitz begins this fall, when the 2016 Range Rover and Range Rover Sport will launch with available turbocharged 3.0-liter V6 diesel engines. They will push out 254 horsepower and 440 pound-feet of torque, while returning fuel economy of up to 28 miles per gallon on the highway. The combined rating in city and highway driving will be 25 mpg. The Rovers will be followed in 2016 by the XE sedan and F-Pace crossover, which will offer the 2.0-liter turbodiesel four-cylinder engines, in addition to gasoline units. The diesel-powered XE is expected to get at least 40 mpg on the highway, Jaguar Land Rover North America CEO Joe Eberhardt said. The oil-burners are expected to offer 20-to-30 percent improvements in fuel economy compared with gasoline engines, depending on the vehicle. JLR's announcement comes as gasoline prices have plummeted in the United States, and regular fuel costs about $1 less than a gallon of diesel, according to AAA research. Still, the company is taking the long view, and Eberhardt said diesel engines offer greater performance and range than other options. JLR expects about 20 percent of its customers will opt for diesel engines. "We strongly believe this is what our customers will want, regardless of the fluctuations in gas prices," he said. JAGUAR LAND ROVER DEBUTS DIESEL POWER OFFERINGS, JAGUAR XE AND ANNOUNCES PLANS FOR PRODUCTION OF AN ALL-NEW JAGUAR PERFORMANCE CROSSOVER AT 2015 NORTH AMERICAN INTERNATIONAL AUTO SHOW • Jaguar Land Rover to introduceadvanced, highly fuel-efficient, clean-diesel powertrain options on virtually every Jaguar and Land Rover model sold in North America • The Jaguar F-PACE performance crossover to join Jaguar lineup in 2016 • Land Rover Range Rover HSE Td6 and Range Rover Sport HSE Td6 debut in U.S.; on sale in 2015 • North American debut of the Jaguar XE at NAIAS 2015 • Jaguar Land Rover announces global sales up 9% in 2014 (MAHWAH, N.J.) – January 11, 2015 – Jaguar Land Rover confirms several new vehicle announcements today including an all-new model to the Jaguar lineup, the Jaguar F-PACE, and diesel power options for most of its luxury line up, beginning with the 2016 MY Range Rover and Range Rover Sport luxury SUVs.