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Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.

90th Anniversary Edition signals end of Jaguar F-Pace in Europe

Jaguar is gradually paring down its global range of models as it prepares to start from scratch in a bid to move upmarket. After the XE and the F-Type, it's the F-Pace's turn to sign off in many countries. Launched in 2016, the company's first SUV — and one of its all-time best-selling models — will retire from the European market later in 2024 with a limited-edition model called 90th Anniversary Edition. No, the F-Pace isn't turning 90; the name is a reference to nine decades of Jaguar's internal-combustion engines. Based on the R-Dynamic version, the commemorative SUV gets an edition-specific exterior emblem on the hatch and not much else. It features the same blacked-out trim as the R-Dynamic, and Jaguar notes that buyers have several options to choose from including a panoramic roof and tinted windows. Inside, you'll find sport seats for the front passengers, contrast stitching, and aluminum trim. The S, SE and HSE trim levels can be ordered with the 90th Anniversary package, and the SUV is on sale now in several global markets. We won't get it in the United States, however. "We have not announced end of production or the final model year [for the F-Pace on the American market]. [Production of] the F-Pace will continue in our Solihull plant for the foreseeable future," a spokesperson for the British company told Autoblog via email. Now what? We'll need to be patient to find out what's next. Jaguar has announced plans to shift up a notch or two in the industry's pecking order to take on Bentley, among other brands; as it stands, it's positioned on about the same level as BMW and Mercedes-Benz. This bold move will be accompanied by a shift toward an electric-only range of models. Earlier rumors have detailed three models: a sporty sedan aimed at the Porsche Taycan, a more luxury-focused sedan about as long as the now-retired Bentley Mulsanne, and a big SUV aimed at the Bentayga. If everything goes according to plan, the first of these three models will land in 2025 on a new, purpose-designed architecture. Until then, with the F-Pace nearly out of the picture the global Jaguar range will consist of the electric I-Pace, the E-Pace crossover and the XF sedan. Related video: Featured Gallery 2024 Jaguar F-Pace 90th Anniversary Edition, official images Jaguar SUV Luxury

2021 Jaguar F-Type Luggage Test | Get away, and look extremely good doing it

Just like the Porsche 911 I performed a luggage test on not too long ago, the 2021 Jaguar F-Type is not a luggage-hauling machine. It’s a sports-car-oriented grand tourer, and it also happens to be stonking fast with a supercharged V8 under the hood. Since the engine is in the front, that leaves the rear trunk for all the cargo coming onboard. Assuming you want to take your F-Type on vacations and longer journeys (you do), the respectably-sized boot will come in handy. Jaguar says the coupe (what weÂ’re testing) has 14.4 cubic feet of space, whereas the convertible just about cuts that space in half with only 7.3 cubes. From a numbers perspective, the Jag just edges out the 911 (13.8 cubic feet of space combined between the frunk and rear seat). However, weÂ’ve learned to never take those numbers at face value. I use different equipment than Riswick does in Portland: Two carry-on suitcases sized (24 inches long, 15.5 wide, 10 deep); one carry-on suitcase (21.7L x 13.7W x 9 D); one medium-size suitcase you have to check (24.5L x 16.8W x 11.5D) and one larger, full-size suitcase (33.8L x 21.5W x 13D). The second full-size suitcase didnÂ’t get the call up, because one look at the luggage compartment was all I needed to know that two of them werenÂ’t going in there. Getting into the luggage compartment is luxurious enough for a Jag. Use the button on the fob, a toggle switch on the interior, or press the button under the lid. ItÂ’s fully powered going up and down, so you can devote all of your bodyÂ’s energy to wrestling the car around corners. The space itself is rather shallow and hindered by a privacy cover that hangs low. YouÂ’ll need to remove that shade to take advantage of the entire space, but we started with it on to see what could fit under it. This F-Type is low, so even though you have to lift things over the rear bumper, itÂ’s not horribly strenuous. I initially slid two of the carry-on suitcases in. Those fit lying flat, but there wasnÂ’t much extra space. To take advantage of what was left, I squeezed in the fancy bag (22L x 8.8W x 12D). With the privacy shade intact, youÂ’re not going to fit any more suitcases than that due to height restrictions. A very shallow item could slide on top of the inboard suitcase, but it would have to be very short. Another configuration I tried showed that the medium suitcase and one carry-on could fit. Additionally, the full-size suitcase also fits if itÂ’s in there alone.