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Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

Ian Callum wanted to call Jaguar's crossover X-Type [w/poll]

Jaguar raised some eyebrows when it announced that it would call its upcoming crossover F-Pace. But the British automaker didn't just pick the name out of a hat. Speaking with Auto Express, Jaguar's design director Ian Callum said the company entertained several possible nameplates for its first crossover, and that he personally advocated for resurrecting the name X-Type. The nameplate was, of course, previously used on the marque's entry-level sedan – the predecessor to the upcoming XE that was based on the front-drive platform of the Ford Mondeo and which was also offered with all-wheel drive. The connection with that much-maligned model is reportedly ultimately what dissuaded the company's marketing gurus from using the nameplate again, even if it might have been more suitable. Another nameplate Coventry reportedly considered was XQ, but the latter letter's use by rival Audi for its crossovers and by former sister company Aston Martin for its personalization range ruled the prospect out for the Leaping Cat marque. Auto Express notes a connection between the name F-Pace and Jaguar's 1960s ad campaign hailing its products as offering a combination of "Grace, Space and Pace." For his part, Callum didn't dismiss the possibility the slogan could could lead to additional models wearing similar nameplates like F-Grace or F-Space. What do you think – did Jaguar pick the right name for its first foray into the crossover market? Share your thoughts in Comments and cast your vote in our poll below.

2018 Jaguar XJR575 First Drive Review | Everyone loves an underdog, right?

The number is right there, nestled smack in the middle against the windshield in red: 575. In case you missed it, there are another four red 575s stitched into the seat backs. You might excuse Jaguar for the numerical ostentation, but with manufacturers taking the horsepower arms race nuclear, the 6-year-old XJR sure could use a hook. What better way to stand out than an engine output humblebrag? The $122,400 Jaguar XJR575 gains 25 horsepower for 2018 thanks to software recalibration, which helps scoot the 17-foot-long four-door to 60 mph in a claimed 4.2 seconds. I'm gunning the XJR575 along the mountainous passes near the Alvao Natural Park in northern Portugal to find out whether the upgrade is enough to keep this underdog relevant in the fevered pitch of the high-dollar sedan market. Glance at the Jag in profile, and you might doubt its athleticism. Though nearly identical in length to a long-wheelbase BMW 7-Series and Mercedes-Benz S-Class (and 1.8 inches shorter than the Audi A8L), the XJR575's sloping rear window and rounder styling lend it a somewhat lazier, more lavish appearance. It's also long in the tooth, this design having been first introduced in 2009, but it wears its age surprisingly well. Frankly, you just don't see XJ-series Jags as often as their strong-selling competitors, and that keeps them looking fresher, somehow. In contrast, the Germans have kept their exterior lines purposeful and contemporary looking, with more frequent redesigns furthering their cause. Climb inside, and the XJR's premium trim lends a bit more modernity to the familiar cabin. For starters, the diamond-quilted and perforated leather seats offer solid support, but they might be a bit firm for long hauls. Unlike other XJs, the XJR and R-Sport trims don't offer a massaging feature, an unfortunate sacrifice that is available on most, if not all, of the competitive set. The rear quarters do, however, offer enough legroom for serious stretching out. Tall swaths of carbon fiber trim the door panels while another thin rim of carbon extends around the dashboard, a design shorthand for sportiness despite the fact that the XJR is only available stateside in long-wheelbase form. An Alcantara headliner aids the high-end argument. A few aging elements show cracks in the facade, among them the ungainly seams at the dashboard's center and switchgear that's grown more than a bit long in the tooth.