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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Junkyard Gem: 2005 Jaguar X-TYPE 3.0

During the Premier Automotive Group phase of Ford's ownership of Jaguar, it seemed to make sense to create a Jaguar that non-oligarchs could afford. By taking the Ford Mondeo (sold as the Ford Contour/Mercury Mystique on our shores) and adding luxury touches plus Jaguar styling, the X-TYPE came into being and hit American showrooms starting in the 2002 model year. Fast-forward a decade or two and it's no sweat to find entry-level European luxury sedans lined up in your local Ewe Pullet. Here's a decal-enhanced '05 X-TYPE 3.0 AWD I found in a yard near Pikes Peak a couple of months back. This car shows signs of having been loved dearly by its final owner. Since the paint is Topaz Metallic, which is sort of a gold shade, its name became Goldie. Goldie was sweet, it would seem. Perhaps the dripping-blood decal indicates that Goldie's sweetness was alloyed with cruelty. Paw-print, bloody-claw-mark, and Jaguar stickers abound. Goldie has eyes both at the top of the windshield and on the front bumper. Her headlights appear to leak blood. Those who might criticize these customization touches come face-to-face with this message at the windshield's lower edge. How would such a treasured machine end up in a place like this? As we see here, at some point Goldie got hit hard in the right rear, and the crash damage was too severe to be worth fixing. I hope everyone involved was wearing their seat belts. The interior looks to have been pretty nice before junkyard shoppers began prying off trim parts. Someone bought the stick-on hood scoop and the "Leaper" hood ornament. You can't have too many JAGUAR emblems! This is the newest junked Jaguar I've documented; the oldest was a 1969 XJ6. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Sometimes the best part of giving is the thank-you you'll receive.

Jaguar SUV mule doing Ring testing in Evoque clothes

Jaguar has moved its Range Rover Evoque-bodied tests of the production C-X17 Concept from icy streets to the legendary Nürburgring, as work continues on the brand's first SUV.
Really, there's not a great deal of new stuff here. Based on the number plates, this is a different vehicle from the one we saw back in March, which we originally identified as the upcoming replacement for the Land Rover Freelander/LR2. The details, though, appear largely the same. The biggest distinction we can see between the March tests and this are the US-spec headlights, which add amber reflectors at their sides. Based on these shots, it does seem as if the C-X17 should be a fairly poised road vehicle, as the engineers hustle it around the 'Ring.
Of course, as soon our spies can capture images of a production-bodied C-X17, we'll be sure to pass those on to you. Until then, take a look up top for images of the Range Rover-bodied Jaguar as it tests at Germany's Nürburgring. You can also scroll down for our March images for the C-X17 mules testing on public roads.