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Jaguar Land Rover launches Pivotal subscription service

Two years ago, Jaguar Land Rover launched a subscription service in the UK dubbed Carpe. The program was effectively a 12-month lease with no deposit and no mileage limit, and an all-inclusive monthly payment covering insurance, tax, service, and repairs. For GBP910 ($1,134 U.S.) plus the cost of fuel every month, a subscriber could secure a Jaguar E-Pace at the bottom end, a payment of GBP2,200 ($2,741 U.S.) per month opening the doors to a Range Rover Sport. In between, the Range Rover Evoque cost GBP980, the Jaguar XE GBP1,200, the Range Rover Velar GBP1,255, and Land Rover Discovery GBP1,550. The numbers and customer feedback have encouraged JLR to turn Carpe into Pivotal, with new lease levels, terms, and restrictions. Instead of keeping a vehicle for 12 months, Pivotal subscribers pay GBP550 to join, then swap out every six months. Changing cars early incurs a GBP250 fee, or customers can request to stick with the vehicle they have beyond six months, but JLR reserves the right to switch out cars when necessary. Pivotal keeps tabs to the odometer, too — instead of unlimited driving, the program caps fee-free travel at 1,500 miles per month, 20 pence per mile after that. However, the FAQ section explains that "mileage is accumulative so do not worry if you do not use your full mileage allowance, the first month can be carried on into the next within a given vehicle."  Carpe's six levels have been reduced to four Pivotal tiers. Blue costs GBP750 ($934 U.S.) per month and offers access to the Jaguar F-Pace, Land Rover Discovery Sport, or Range Rover Evoque, clearly a much better deal than GBP910 for an E-Pace (and we like the E-Pace). Indigo runs GBP1,150 ($1,433 U.S.) for the choice of a Jaguar I-Pace, Range Rover Velar, or Land Rover Discovery. Violet, costing GBP1,350 ($1,682 U.S.), comes with just one vehicle for now, the Range Rover Sport. Same goes for Ultraviolet at GBP1,600 ($1,993 U.S.), which gets the Range Rover. The brand already has plans to expand the fleet with the new Defender, and plug-in hybrid versions of the Discovery Sport and Range Rover Evoque The only noted repair item not covered is windshield replacement, which carries a GBP150 deductible. The splashy rework in England comes shortly after Mercedes-Benz shuttered its Collection service here in the U.S. On trial for two years in Nashville, Philadelphia, and Atlanta, Collection couldn't get the traction Mercedes wanted.

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Ride like a royal with Queen Elizabeth II's Jaguar X-Type

The British royal family may be best known for more high-end machinery such as Land Rovers, Bentleys or even King Charles' wine-powered Aston Martin. But not everything was quite so flashy, such as this 2009 Jaguar X-Type wagon, which was owned and driven by the late Queen Elizabeth II. And now it could be yours, since it's heading for auction. We heard about it via Robb Report, and it's being sold by Historic Auctioneers in the U.K. It was very clearly owned by the royal family, as evidenced by the photos of her driving the car, and apparently its initial registration was a royal plate number. We also noticed that in photos of her driving, there's a dog barrier in the back, so the queen's corgis may have been onboard at some point, too. It also has a little over 70,000 miles and has a comprehensive service history. Set aside the royal connection, though, and the X-Type is a relatively unexceptional car. Though it features plenty of Jaguar trimmings from the exterior design, to the wood and leather interior and the J-gate shifter, underneath it was based on the front-wheel-drive Ford Mondeo. In America at the time, that was seen as beneath a luxury brand, particularly to be based on a Ford. Jaguar executives later even admitted that they made some major mistakes with the X-Type, which were rectified with the spiritual successor, the rear-drive XE. The queen's example of the X-Type is, unsurprisingly, about the best-equipped version. It has all-wheel drive and the 3.0-liter gas-powered V6. In the U.S., gas V6s were the only engine options, with a 2.5-liter available early on. It made 227 horsepower and 206 pound-feet of torque. In the U.K., though, there were turbodiesel four-cylinder engines available, as well as front-wheel drive. It also has a lovely tan leather interior with the aforementioned wood trimmings. And being a wagon, it's the most practical. According to Historic Auctioneers, the X-Type wagon was also the first Jag that designer Ian Callum worked on, who went on to revitalize the brand with clean, modern designs for the next decade. The car will be auctioned on November 26 in the Mercedes-Benz World auction. No price estimates were given. With its royal connection, it will surely go for more than your average old Jaguar. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.