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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Junkyard Gem: 1977 Jaguar XJ6L

British Leyland began selling the Jaguar XJ in 1968, and production continued through multiple platform generations (and corporate owners) until just a few years ago. The original XJ was facelifted twice, in 1973 and 1979, with sales of the six-cylinder version extending into 1987 (Series 3 cars with V12s were built through 1992). Production numbers were never very high, but these cars proved popular in the United States and I still find them every so often during my junkyard travels. Here's a Series 2 XJ6 saloon that showed up in a Denver-area self-service yard last winter. Jaguar introduced a long-wheelbase version of the XJ saloon for 1972, giving it a four-inch stretch in order to better compete against the planned Rover P8. Since Rover was a fellow British Leyland brand, this was like Buick pouring big resources into crushing a threat from Oldsmobile, to the detriment of the overall company. In any case, the long-wheelbase saloons proved so successful that the short-wheelbase four-doors got the axe a couple of years later (the coupes stayed on the shorter chassis). Jaguar continued to add the "L" badging to the saloons for quite a while after that, presumably because it looked classy. The paint on all the upper body surfaces has been nuked down to the steel by the relentless High Plains sun, so we can assume that this car spent a decade or three sitting parked outside. It may have started out in Arizona, one of the few places with fiercer sunlight than eastern Colorado. Is it possible that it really turned a mere 46,630 miles during its life? With most cars of this vintage, I'd assume that the five-digit odometer has been turned over once or twice. With a Jaguar and its troublesome electrical components made by the Prince of Darkness, however, that's not such a sure bet. To own a car like this, you need to be willing and able to give it the money and work it requires to stay on the road; not many are suited to this responsibility. The interior looks to have been in very nice condition before the car got parked in a field somewhere. The wood interior trim has seen better days. Back in the 1970s, Mercedes-Benz had a big edge over Jaguar with mechanical sophistication and build quality, granted, but Jaguar beat those Stuttgarters hands-down when it came to making a car interior feel like a billionaire's library. The engine is a 4.2-liter XK6 straight-six, rated at 162 horsepower and 225 pound-feet.

Jaguar F-Type pitted against Porsche 911 Cabriolet by Tiff Needell

You knew it wouldn't take long and it looks like EVO is first onto YouTube with a battle between the 2014 Jaguar F-Type and the 2013 Porsche 911. Tiff Needell spends a few laps warming up the tires (read: drifting like mad) in each droptop before getting in a timed run to see who's champion and who's second best.
Before the bell rings, its the Porsche that's got everything to lose, the 50-year-old era-defining sportscar getting on with a 3.4-liter flat-six, 350 horsepower, a seven-speed manual and a 3,197-pound curb weight. Other sportscars, like the F-Type, continue to eye the 911 like a flag atop Everest that they plan to first touch, and then rip from its socket. The mid-trim Jaguar rolls into the contest with a 3.0-liter supercharged V6 with 380 hp, an eight-speed automatic with paddle shifters and a curb weight of 3,521 pounds.
The video below shows you what happens when you let all those numbers fight it out on the same stretch of curvy track. Check it out.