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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2018 Jaguar XF Sportbrake Quick Spin Review | Special XF no more

The 2018 Jaguar XF Sportbrake is a wagon, and as such, one must praise its existence. We need more of them. It looks sensational in all its long-roofed glory, especially in Firenze Red and the gloss black exterior trim package — yowza. Plus, its cargo area is deep, wide and generally voluminous. It would be nice if Jaguar included a roll-up net partition for dogs or to prevent high-mounted cargo from flying forward (as Audi does in the Allroad), but nevertheless, the XF Sportbrake should be more functional than many crossover SUVs. It should certainly be more enjoyable to drive, as the XF delivers with Jag's usual steering excellence and body control. While other midsize luxury sedans have drifted away from the sporting realm (cough, BMW 5 Series), the XF maintains its engagement with the driver. As we discovered when driven back-to-back with the Volvo V90, it's one of the sportiest of sport wagons. It's definitely the sportiest of Sportbrakes. However, it's the "XF" bit that disappoints. The original XF was really something when it debuted, featuring seductively sleek styling in a segment of serious German sedans. The distinctive cabin put on a show with rotating air vents and a rotary shifter that rose into your hand upon pressing the start button. The fact that the XF was different inside and outside from its fellow Jaguars also differed from the Russian nesting doll design approach of its competitors. The original wasn't without flaws, but it was special. This 2018 XF just isn't. The cabin is the biggest problem, as it looks identical to those of the cheaper XE and F-Pace SUV, and is pretty unremarkable and, well, dull to behold. Even the "show" elements that have survived seem vestigial now, as only the outer air vents rotate and the shifter no longer rises into your hand since the starter has migrated elsewhere. More concerning, though, is that the materials are just not up to the segment standards, and certainly not in keeping with a test car that has a sticker of $84,815. For instance, the old XF could be fitted with soft leather covering the doors and the broad, downward sloping dash. The new one has coarsely grained pleather. Then there's the matter of functionality. The rotary shifter in the original XF was certainly part of the "show" but it also freed up significant space on the center console for three cupholders/bins. The new one resides in an expanse of wood trim the size of a shift boot, leaving no room for that third cupholder/bin.

Watch the Chevy Corvette dismiss its Euro rivals at the hands of a Brit magazine

European auto writers, especially the British, have a bit of a reputation for favoring their own domestic cars over foreign rivals in comparison tests. Just think about how many times you've heard Jeremy Clarkson deify the latest product of UK loins while denigrating an American rival as a hopeless "Yank Tank." However, we have to tip our hats to the folks at Autocar because in its latest video comparing the 2014 Corvette Stingray to the Porsche 911, Jaguar F-Type V8 S and Audi R8, it's actually given the Vette a fair shake.
Autocar has put the Stingray through a battery of tests against what it considers to be the three best sports cars on sale in Europe today. And while the tests that it has chosen are somewhat random and subjective, it has concluded that the C7 can stand up against its rivals, even irrespective of its price. It's one thing to hear about how great the Stingray is from American writers, but it's great to know that not all Brits think we've gone crazy for calling the new Chevrolet "exquisite."
Scroll down to see how it all plays out on video.