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Jaguar to sell all-electric cars by 2030, and six electric Land Rovers coming in next five years

Jaguar is making a big transition to become an electric-only car company. The switchover is meant to kickoff in 2025, and by 2030, Jaguar says 100% of its vehicle sales will be of electric models. Land Rover is taking a similar route, but to a lesser extent. The British off-roading brand says that it will introduce six pure electric variants in the next five years, with eyes on 60% of its sales being of electric models by 2030. Its first all-electric model will arrive in 2024, JLR said. An Automotive News report cites CEO Thierry Bollore, saying he expects "almost zero" production of cars with internal combustion engines by 2039, making that the theoretical end date of Land Rover vehicles with ICEs.  JLR, owned by India's Tata Motors, said on Monday the Jaguar brand will lead the way with a fully-electric model range built on a brand-new electric platform. The Land Rover EVs are to be built on a separate electric vehicle architecture to provide for "two clear unique personalities." The Land Rover EVs are said to be finding homes on both the Modular Longitudinal Architecture (MLA) and Electric Modular Architecture (EMA). Both support combustion engine layouts and full EV layouts, but the latter is said to be more biased toward EVs and to exclusively support "advanced electrified ICE." Both brands will be taking advantage of technology from within the Tata Group (JLR's owners) to make this transition happen. There's limited information on the future of certain models for the time being, but Jaguar did say that its previously-planned XJ replacement will no longer have a place in the brand's lineup. That said, Jaguar says the nameplate might stick around, with the assumption it could be used on an all-new future EV. Additionally, Automotive News reports that Jaguar will transition away from SUV-style vehicles, citing Bollore — the theory being that Land Rover takes over and completely fills that space in the future. We'll be wondering about what will become of the F-Pace and E-Pace. Our biggest Jaguar question concerns the F-Type, though. Will we get a fully electric version of the sports car in the future? Jaguar didn't address it, but we certainly hope so. JLR said that as it electrifies its model range, it will keep all three of its British plants open. But Bollore, who took over as chief executive in September, said the carmaker's Castle Bromwich plant in central England would focus on "non-production" activities in the long term.

Jaguar celebrates 60 years of the E-Type with six pairs of restomod cars

Jaguar is celebrating 60 years of the E-Type — which was known as the XK-E in the United States — by giving 12 cars a full in-house restoration that includes a handful of 21st-century updates. Sold exclusively in pairs, the six coupes and six convertibles are inspired by the cars shown in Geneva during the model's introduction in 1961. Developed to replace the XK150, the E-Type was presented to the public and the press on March 15, 1961, at the Geneva auto show. Two examples made the trek from England to Switzerland: a gray coupe wearing registration number 9600 HP and driven by publicist Bob Perry, and a green roadster registered 77 RW put in the hands of official Jaguar test driver Norman Dewis. Both cars were driven to the event; the coupe arrived in Switzerland minutes before it was scheduled to make its debut, and the roadster was rushed to Geneva the following day. Jaguar chose not to re-release either car. Instead, it will paint the six coupes in a special shade called Flat-Out Grey, and it will give the six convertibles a coat of Drop Everything Green. It pointed out that both colors were created specifically for the 60 Edition models, and that neither will be used on another car. Edition-specific emblems created by Jaguar's design department appear on the hood and on the fuel cap, among other parts. Jaguar E-Type 60 Edition View 11 Photos Sitting in the cabin is like traveling to the 1960s. The driver faces a wood-rimmed steering wheel with drilled spokes (and a non-original 24-carat gold horn button), analog gauges, and an array of switches on the dashboard. Coupes receive Smooth Black leather upholstery, while convertibles get Suede Green leather. Don't look for power windows or automatic headlights. You'll need to manually roll down the windows and turn on the headlights. There's tech if you look, however. Jaguar concealed a modern infotainment system with satellite navigation and Bluetooth connectivity, for example. While that's available on any of the resto-modded E-Types the firm builds, the 60 Edition cars stand out from with an engraving of the route from Jaguar's headquarters in Coventry to Geneva, Switzerland, on the center console. It's created by hand in 100 hours by Johnny Dowell, who also goes by the name King Nerd. On the coupe, the engraving reads "I thought you'd never get here," words spoken to Perry by Jaguar founder Sir William Lyons after he arrived in Geneva.

Jaguar's famed design director Ian Callum is quitting

Jaguar's director of design Ian Callum is officially stepping down. Callum has been with the company for over 20 years, leading numerous important and legendary designs. To name a few, Callum is responsible for recent cars like the Jaguar F-Type, XF and I-Pace. He also designed the C-X75, which was a concept hypercar that Jaguar absolutely should have made. "I have had an incredible career at Jaguar," Callum says. "One of my biggest highlights was creating XF because it represented the beginning of a new era moving Jaguar from tradition to contemporary design — it was a significant turning point in our story." Callum also says he isn't done designing cars — he's even going to continue to act as a consultant for Jaguar after his departure. It's unclear what his main project will be after he leaves in July, but he's left the door open for himself. "I came into this role with a mission to take Jaguar design back to where it deserved to be. It has taken 20 years, but I believe I have achieved what I set out to do. Given the strength of both our products and the design team I feel that now is the right time to move on, both personally and professionally, and explore other design projects," Callum says. In addition to slick sports cars and sultry sedans, Callum is also responsible for leading Jaguar into the era of SUVs and crossovers. He headed up the design for the F-Pace and E-Pace. We found both of those to be some of the better looking crossovers on sale today, so props to Callum for finding and implementing the Jaguar style in the inherently unstylish crossover format. Callum has designed plenty of great cars outside of Jaguar, too. A few examples include the Aston Martin DB7, DB9, Vanquish and Ford Escort Cosworth. Our big question is, what's next for Callum? Whatever car he decides to design is probably going to look the business, so we're excited for any projects he gets involved in after Jaguar. Taking his place at Jaguar is current creative design director Julian Thomson. He's been with the company since 2000, and has previously worked with Ford, Lotus and Volkswagen.