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Jaguar woos Tesla owners with $3,000 I-Pace EV discount

In a bid to kick start sales of its I-Pace luxury electric vehicle, Jaguar has set its sights at an unlikely target: current Tesla owners. The automaker confirmed to Engadget that it's offering a select group of Tesla owners $3,000 off the price of its I-Pace EV. The offer is also available to anyone who lives in a Tesla-owning household. Those consumers can combine the company's "Tesla Conquest" incentive with a $5,000 dealer discount and $7,000 allowance credit to get $15,000 off the I-Pace. With all three discounts, the base model costs $54,500, instead of $69,500. To top it all off, you don't have to trade in your Tesla to take advantage of the promotion. Instead, all Jaguar is asking for is proof of ownership and or registration. The offer is available until September 30th, 2019. Additionally, you can't combine the zero percent financing option Jaguar has offered since the start of the year with the current Tesla credit. It's no surprise to see Jaguar offer a major discount on the I-Pace, though whether it makes sense for the company to target Tesla owners is a different question altogether. Despite excellent reviews, including one from Engadget's own Roberto Baldwin, the company has struggled to sell its first EV. According to InsideEVs, this past July the automaker sold approximately 217 I-Pace vehicles in the U.S. In other words, it's hard to sell a $70,000 EV in a world where a $36,600 Model 3 exists. And yet Jaguar shows no signs of giving up. In July, the automaker confirmed that its I-Pace team is building an electric version of its flagship XJ sedan. This story originally appeared on Engadget. Featured Gallery 2019 Jaguar I-Pace View 74 Photos Green Jaguar Tesla Car Buying Crossover Electric

2022 Jaguar F-Type goes V8-only as lineup gets trimmed

The sporty F-Type is the latest subject (victim?) of Jaguar's efforts to slim down and modernize its product offerings. For 2022, the coupe and convertible ditch their previous four- and six-cylinder variants in favor of a simple, all-V8 strategy.  For 2022, the entry-level F-Type will be the new P450 RWD coupe, which packs 444 horsepower and 429 lb-ft of torque from its supercharged 5.0-liter V8. Jaguar says it can hit 60 in just 4.4 seconds (with or without the now-optional R-Dynamic AWD system) on the way to a top speed of 177 mph. The 575-horsepower F-Type R will anchor the top end of the range, carrying over pretty much unchanged. If you're thinking, "Hey, at least you're not telling me Jaguar is ditching the manual transmission," that's because you missed it when they did so going into the 2021 model year overhaul. Sorry.  While the demise of the less-expensive P300 four-cylinder and P380 six-cylinder will leave some hopeful buyers in the lurch, it's not all bad news. The new P450 starts at just $71,050 — nearly $10,000 cheaper than the old P380 despite offering an additional 70 horsepower. Yeah, it's $10,000 more than the P300 was, but you're getting a heck of a lot more engine and some new standard equipment. It may not be cheaper, but it's certainly a better value — provided you care about power, that is. The range-topping F-Type R carries on essentially unchanged at $104,350.  The aforementioned 2021 update was a fairly comprehensive one, so the changes for 2022 on the cosmetic and feature fronts are few and far between, with the only noteworthy differences being the elements unique to the new P450 — badges and wheels, in other words. While options were shuffled around from last year's positioning, there's not really anything strictly new. Unlike the F-Pace and XF, the F-Type still relies on Jaguar's older Touch Pro infotainment system, which is a pretty big step down from the new Pivi Pro suite.  For those who want sweet, sweet V8 noises and sexy Jaguar styling, the 2022 F-Type will do both just fine. We'd like to see some Pivi Pro (and perhaps another SVR, pretty please), but for the time being, we'll take solace in the fact that the F-Type lives to see another model year at all. Not all Jaguars have been so lucky. 

Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."