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Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

2021 Jaguar XF P300 Road Test | Still in the game, but now in another league

The Jaguar XF is never the four-door you think of first when it comes to picking a luxury sedan. After all, you’re much more likely to see a BMW 5 Series, Mercedes-Benz E-Class or Audi A6 roaming the streets than you are to see JagÂ’s midsize sedan. The numbers back this up, too, as Jaguar sold a middling 748 XFs in the U.S. in 2020. Does that mean this drive in the refreshed 2021 Jaguar XF could be one of our last? Perhaps, and as we pointed out in our first drive of this XF, getting rid of the model would mean the end of the Jaguar sedan. The XE and, most regrettably, the XJ have already met their maker. What a sad day that would be. But that day hasnÂ’t come yet, which means itÂ’s time to take this entry seriously. The specific version that was sent to review is the top-of-the-line Jaguar XF P300 R-Dynamic SE model that starts at $51,145. Even this one is cheaper than what has traditionally been considered its main competitors: the base BMW 530i or Mercedes-Benz E 350. Instead, the Jaguar XF lineup is priced to be in what is clearly a lower sedan segment with the Lexus ES, Acura TLX, Cadillac CT5 and cheaper Genesis G80s. The XF stands a chance on this playing field; on the previous one that flies the German flag? Not so much.  Walking up to the car is enough to deliver our first demerit. It comes in an area that was traditionally JaguarÂ’s strong suit: distinctive design. The XFÂ’s general look hasnÂ’t changed much since the 2016 model year when this generation was introduced, and the mid-cycle refresh didnÂ’t do enough to help. ItÂ’s not a bad-looking car, but JaguarÂ’s taken no chances, and itÂ’s getting boring. That wasn't the case with the original XF, which stood out boldly inside and out. Today's XF doesn't. We'd much rather stare at the slinky new TLX or stately G80. And while the sleek LED tails are a nice new touch, the elimination of its elegant dual exhaust for a hidden exhaust tucked up under the bumper is a step backwards — especially for the uprated and more powerful P300 R-Dynamic trim. 2021 Jaguar XF P300 R-Dynamic View 18 Photos At least output from the 2.0-liter turbocharged inline-four — the supercharged V6 option is dead, much to our dismay — is more than acceptable for this class, sitting at 296 horsepower and 295 pound-feet of torque. Acceleration is largely emotionless with a small bit of response lag after stepping into the throttle — it does hit 60 mph in 5.8 seconds.

Jaguar Land Rover to recall 44,000 vehicles over excessive diesel emissions

Jaguar Land Rover is recalling 44,000 vehicles in the U.K. due to some of its vehicles emitting higher CO2 emissions than were officially stated. The recall is said to affect vehicles equipped with JLR's 2.0-liter diesel engine in cars built between 2014 and 2018. Quite a few models are affected, including the Jaguar XE, XF, E-Pace, F-Pace, along with the Land Rover Discovery Sport, Range Rover Evoque, Range Rover Velar and Range Rover Sport. The excessive CO2 emissions were discovered by the British vehicle certification agency, who then reported it to JLR. The company is reportedly working on a fix that will satisfy the agency and bring the cars back in line with their stated CO2 emissions. As of now, JLR is not saying what the fix will entail. A statement from JLR reads: "The modifications will be made free of charge, and every effort will be made to minimize inconvenience to the customer." The U.K. magazine Which? said JLR told them owners might experience minor changes to the "overall vehicle experience." Reading between the lines there, that sounds like there could be some pretty serious tampering with the engine software, but we'll leave the speculation to a minimum for now. CO2 emissions numbers are used in the U.K. to set tax levels for vehicles, which means JLR could have gotten out of some taxation with its artificially low CO2 numbers. At this point we don't know how badly the numbers are off, so it's impossible to know how egregious the mislabeling is. There also isn't any explanation for why the CO2 numbers are off, but this is all information that could be forthcoming. The 44,000 number could rise, too, because the UK vehicle standards agency says that some gasoline models could also be involved. That would open a whole new can of worms for JLR. Some Jaguar vehicles (XE, XF and F-Pace) offer a 2.0-liter diesel option for the U.S., but Land Rover's only diesel it sells here now is the 3.0-liter V6. For the time being there's no recall out on the diesel or gas engines from JLR in the U.S. There's no chatter surrounding emissions cheat devices like those involved with Volkswagen's diesel emissions scandal. Nor does the scale of whatever the problem is come anywhere near the amount of Volkswagen diesels that needed to be recalled or taken off the roads. We'll be keeping tabs on the situation to see if this expands any further than the U.K. Green Recalls Jaguar Land Rover SUV Diesel Vehicles Luxury Sedan