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Geely poaches Jaguar designer Wayne Burgess

The fact is simple: Chinese automaker Geely just poached designer Wayne Burgess from Jaguar. Burgess will oversee a team of 100 designers and staff, in charge of projects encompassing all of Geely's brands, and report to Peter Horbury, Geely's EVP of design. Burgess, who started at Jaguar in 1997, was lately the production studio director for Jaguar Land Rover's Special Vehicle Operations, and the head of Jaguar's production cars. His credits include the F-Type, F-Pace, I-Pace, and current XJ, as well as being an Ian Callum stand-in at events. The implications of this personnel move carry the easy-to-ignore weight of another domino falling in what could be a monumental Chinese long game. Geely owns an eponymous car brand in China, as well the Chinese-Swedish Lynk & Co, Sweden's Volvo, England's Lotus and London Electric Vehicle Company (makers of electric black cabs), Malaysia's Proton, and U.S. flying car startup Terrafugia. Burgess won't need to leave home, because Geely's opening a design center in Coventry, England, to go along with its other centers in Barcelona, Gothenburg, Los Angeles and Shanghai. If you're keeping track, Burgess' flight maintains the quickening pace of talent headed to Chinese automakers that we give scant attention. After Geely bought Volvo in 2010, it moved longtime Volvo designer Peter Horbury, now Burgess' boss, to Shanghai. At the time, the news evoked a chortle. Compare that to last week, when GAC Motor designer David Hilton said, "There are now more auto designers in Shanghai than in any other city in the world, including Detroit and L.A." Hilton, by the way, was Bentley's head of exterior design until September last year. The same month, ex-Rolls Royce pen Giles Taylor, who brought us the Cullinan, jetted to Munich to lead FAW's Hongqi luxury brand. One month before that, ex- Land Rover designer Phil Simmons had taken over at Great Wall brand Haval. One month after that, ex- Mazda and BMW designer Kevin Rice became VP of design at Chery. Ex- Audi man Wolfgang Egger took over at BYD in 2017. Oh yeah, Hilton's comments came in a Wall Street Journal article about this very migration. Mass distribution is nearing the developed world in the Northern Hemisphere, too. Lynk & Co wants to get its papers for Europe this year. Zotye just named its first batch of U.S. dealers in advance of a planned launch here in 2020. Guangzhou Auto was at the same U.S. dealer meetings at Zotye, aiming for a U.S. rollout in early 2020.

Jaguar may enter Formula E to advance electric portfolio

The FIA Formula E Championship looks poised to gain another major automaker. According to reports from the UK, Jaguar Land Rover is preparing to announce a new electric vehicle strategy this week. And that is tipped to include participation in the all-electric racing series. According to Sky News, Jaguar's electric racing program would give the British carmaker the opportunity to showcase its prowess in electric propulsion. Quoting an unnamed insider, the UK news service reported that Formula E "offers live testing for electrification technologies in areas such as batteries and drivetrains; that's why it looks valuable to them." The program would likely be launched in conjunction with Williams, the F1 team with which it partnered on development of the aborted C-X75 hybrid supercar project recently unearthed for a starring role in the latest James Bond film Spectre. Williams helped develop the battery system that powers the electric spec racer used in Formula E. The partnership could take over from the Trulli team that is expected to soon drop out of the series. JLR wouldn't be the first automaker to participate in electric racing. Audi supports the Abt team, Renault the e.Dams outfit, and PSA Peugeot Citroen's DS brand the Virgin Racing squad. Mercedes and Volvo have also been reported to be looking carefully at participation, while BMW provides support vehicles for the series. Jaguar participates in vintage racing and Land Rover runs the Bowler off-road racing series. However, the last time the company supported a top-level works racing program was between 2000 and 2004 when Jaguar Racing (the precursor to today's Red Bull team) competed in Formula One. It has since offered the XKR GT2 racer and has been rumored to be considering a return to sports car racing, but the trend towards electrification now appears to be driving the Formula E initiative instead. We're waiting to hear back on requests for comment from Jaguar. But Sky reports that an official announcement will be made on Tuesday, so watch this space. Related Video:

New Jaguar crossover to be called 'XQ'?

As part of its upcoming portfolio expansion, Jaguar will be adding two key models to its lineup in the next few years. The first is a small, 3 Series-fighting sedan tentatively called XS, and the other is said to be a new crossover, which may be dubbed XQ, as Edmunds reports. Jaguar filed a trademark application for the name "XQ" with the United States Patent and Trademark Office earlier this year, according to the report.
Jaguar executives have long said that the company is investigating new, higher-volume segments for the brand to compete in, and this certainly isn't the first time we've heard rumors of a CUV with a pouncing cat badge. Edmunds opines that since the Land Rover brand will no doubt continue to tackle the more traditional SUV segments, the Jaguar brand could easily house an offering in the luxury crossover market.
As for how a Jaguar CUV could come to fruition, Edmunds offers two suggestions. The first would be to build a vehicle on the smaller platform that will underpin the XS, as it will accommodate both rear- and all-wheel-drive applications and will be used for a number of differently sized vehicles. The second, more logical suggestion, is that the Jag CUV will ride on a version of the all-aluminum D7u platform used in the Land Rover Range Rover and Range Rover Sport.