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Jaguar's Callum: 'Huge' opportunities with electric vehicles

Eventually, some brave innovator, with an imagination light years ahead of the rest of us mere mortals, will envision an automotive future that the rest of us can't conceive. This person will step up and tell us how electric vehicles have the potential to change our lives for the better. They'll have the guts to tell us that if we could only open our eyes, we'd see that there's a way to get from one place to another that doesn't pollute the air we breathe. They'll explain that it won't just be globally responsible, it'll be magnificent. Yes, the electric car needs a champion, a figurehead, someone so inspirational that comic book superheroes are modeled after him. Finally, that champion has revealed himself. Saying out loud what the enlightened few of us know but dare not utter for fear of ridicule, our hero has spoken. "Electrification will kickstart the biggest change in automotive design in history," Ian Callum, design director at Jaguar told Autocar. That Jaguar sees the potential for electric vehicles is welcome progress. Sarcasm aside, that Jaguar sees the potential for electric vehicles is welcome progress. Even more appealing is that Callum approaches the potential of EVs from a design angle, where the slate is essentially blank, he feels, and so much is possible. "The opportunities an electric powertrain offers are huge," Callum says, "especially in terms of the space for occupants. By removing so much of the mechanical hardware and placing the batteries in the floor plan you open up all sorts of possibilities with packaging." To peer into Callum's mind when it comes to EV design would be extraordinary to behold. In many ways, his vision truly is something most of us cannot grasp completely, having spent a long career designing some of the most desirable cars of our time for some of the most prestigious automotive brands on the planet. So when he talks about the freedom EVs present from a design standpoint, it's not difficult to get excited. A Jaguar EV isn't as far-fetched as it might seem at first. Plus, a Jaguar EV isn't as far-fetched as it might seem at first, as Callum explains. "I'm clear in my mind that an electric Jaguar would be suitable for the brand," he says. "You have to move with the times and design for the opportunities. Look at the C-X75 concept – that was a car that was designed for an alternative powertrain, and nobody had any complaints about how that looked.

Junkyard Gem: 2001 Jaguar XJ8

After Ford bought Jaguar in 1989, the bosses in Dearborn finally got their hands on a storied luxury brand that would be taken more seriously than Lincoln outside of North America. A fresh infusion of dollars worked wonders to improve the quality of Jaguar's engineering and assembly, and development of a modern DOHC V8 engine immediately took a high priority. That engine made its debut in the 1997 Jaguar XK8, then went into the engine compartment of the very first production Jaguar sedan to get factory V8 power: the XJ8. Today's Junkyard Gem is one of that first generation of XJ8, found crashed in a Colorado self-service boneyard. The 1998-2003 XJ8 lived on the final iteration of the mid-1980s-vintage XJ40 platform, the X308. While this means that the X308 had chassis ancestry stretching back to the British Leyland era, Ford's money ensured that it would be built better than its predecessors had been during the cash-strapped bad old days. Exterior styling wasn't much changed from that of the XJ300. Inside, the old XJ40 dash finally went away for good, replaced by a design more appropriate for the new century. Jaguar couldn't compete with BMW and Mercedes-Benz on leading-edge chassis engineering, but its heritage was hard to top. The engine is a 4.0-liter DOHC V8 with variable valve timing, rated at 290 horsepower and 290 pound-feet. Ford should get credit for funding Jaguar's own engine instead of simply stuffing some member of its Modular V8 family in here. If you wanted a manual transmission in your XJ8, the answer was a firm no. In fact, Ford ended up using the 3.9-liter version of this engine in the Ford Thunderbird and Lincoln LS. The MSRP for the base 2001 XJ8 was $56,355, or about $98,725 in 2024 dollars. The 2001 BMW 740i listed at $62,900 ($110,190 after inflation) and the 2001 Mercedes-Benz S 430 cost $70,800 ($124,030 now). Perhaps the $51,745 BMW 540i and the $56,050 Mercedes-Benz E 430 ($90,649 and $98,190 in today's money, respectively) were more realistic sales rivals for the XJ8, though. This car's interior is a bit grimy but appears to have been in nice enough condition when it arrived here. What happened? This happened. On a near-quarter-century-old European luxury sedan, body damage like this usually results in the insurance company declaring the car totaled. Remember when Dennis Tito paid $20 million to become the world's first space tourist? Jaguar could have saved him some money. You'll never, ever lose it in the parking lot.

Jaguar to reveal small sedan at Paris show

Small sedans are big business for luxury automakers. The C-Class is the top seller for Mercedes-Benz, much as the 3 Series is for BMW, but Jaguar has historically missed out on that market. Its last attempt, the X-Type, proved woefully inadequate, and Jaguar hasn't attempted to take on that market again since. But that's all about to change.
Coventry has been working on a new small Jaguar for some time now (using test mules like the one above wearing modified XF body panels), and according to the latest reports coming in from the UK, it will showcase the result of those efforts at the Paris Motor Show next October. The show car will take the form of a pre-production concept that is expected to preview the production version very closely before the final item is unveiled at the 2015 Geneva Motor Show.
Tipped to be called XS (somewhat appropriately for the brand's smallest model), the new sedan is expected to be the first to use the company's new aluminum platform previewed by the C-X17. Expect styling to follow along similar lines to said crossover concept and the F-Type sportscar, with eventual sedan, wagon and coupe versions to round out the family.