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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Wacky Jaguar crossover mule is a mind-blowing mashup

As Jaguar prepares to introduce its first-ever utility vehicle, our spy shooters have captured this jacked-up XF mule out testing. While a production Jaguar crossover will surely resemble something closer to the recent C-X17 Concept, we can't help but think that the automaker could sell at least a few of these lifted, four-wheel-drive sedans.
Other than proving that Jaguar is hard at work developing this new model using a cobbled-together body, there are some details we can put together about this luxury CUV. For one it's about the same length as an XF, while the ride height is obviously taller and the tire track wider. We're not sure what the rig on top of this mule is for, but the whole car has us reminiscing about the old sedan versions of the Subaru Outback and the AMC Eagle (with a luxury spin, of course).

Jaguar re-releases the toolkit the E-Type came with when it was new

Finding a complete, original toolkit is a rare treat for vintage car collectors. Jaguar's Classic division has its finger on the hobby's pulse, so it launched a reproduction of the toolkit placed in every new E-Type between 1961 and 1971. It lets owners put the final, factory-correct touch on their restoration. The British firm rummaged through its archives to find the toolkit's engineering records in order to make it to the exact same specifications as the original. The list of tools included in the bundle includes pliers, a three-piece screwdriver, a screwdriver used to adjust the ignition points, a feeler gauge, a grease gun, a valve timing gun, and an assortment of wrenches. They're all Jaguar-branded, and they come in a leatherette pouch that's just like the one buyers got when they purchased a new E-Type. It fits neatly in a corner of the E's trunk; the only thing missing is a rag to wipe your hands with when you're done wrenching. Jaguar doesn't offer one -- yet. Jaguar noted that only Series I and Series II variants of the E-Type came with the toolkit, and it went out of production nearly 50 years ago. This is a classic British car we're talking about, so you can safely bet the cost of a full, in-house restoration that the tools saw plenty of use. They inevitably ended up in mix-and-match toolboxes over the years. Sourcing a complete kit in good condition is consequently difficult, and expensive; some trade hands for nearly $6,500. Available online from Jaguar - Land Rover's classic shop, the reproduction is priced at 732 British pounds (about $950), so it's a bargain in comparison. Still, we wouldn't blame owners who decide to keep the toolkit for decorative purposes, and use much cheaper tools when wrenching gets serious.