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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Prince Harry drove Meghan Markle to their Royal Wedding reception in this electric Jaguar

Well over a billion people all over the world tuned in to watch the Royal Wedding of Prince Harry and Meghan Markle this morning, but now that it's all said and done, it's time to direct our attention to the car that the newly crowned Duke and Duchess of Sussex drove to their reception. The Jaguar E-Type Zero first debuted in September of 2017, but it's getting a whole heck of a lot more press today than it did then. Welcome to the Royal Family, Jag. Jaguar left as much of the original 1968 Series 1.5 E-Type in tact as possible while replacing the original inline-six engine with an electric motor and battery pack. Enough power is sent to the rear wheels to push this feline from 0-62 in just 5.5 seconds. That means it's quicker now than it was when new and chugging on gasoline. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The E-Type Zero's range of 170 miles is way more than enough to whisk the happy couple away from Windsor Castle to Frogmore House on the Windsor Estate, where Harry's father, the Prince of Wales, is hosting their wedding reception. But if it were to run out of juice, its 40kWh battery can be recharged in under 7 hours. Want one of your own? The Daily Mail says it'll cost GBP350,000 (that's over $470,000 here in the States). Just don't expect a customized license plate to match the date of your wedding. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar trademarks EV-Type nameplate

Green may have been a popular color choice for the classic Jaguar E-Type, but even in Lightweight form (pictured above), it was hardly what you'd call environmentally friendly. Not by today's standards, anyway, with six-, eight- and twelve-cylinder engines displacing between 3.8 and 5.3 liters. But Jaguar looks to be preparing to revive the nameplate - or at least one similar - with a new electric vehicle in the works.
According to the latest intel, Jaguar has applied both in the US and in Europe to trademark the name EV-Type. The implication that it's developing an electric vehicle is clear, as is the reference to its iconic sports car of yore. But more than that, we don't know. We could be looking at an electric version of the current F-Type, a project to convert original E-Types to electric power or a different model altogether.
It wouldn't be the first time, of course, that we'd see Jaguar toying with the idea of electric propulsion. A couple of years ago, the British automaker demonstrated a plug-in hybrid XJ_e prototype, and showcased both the C-X16 and C-X75 concepts with advanced hybrid powertrains. But it has yet to put any such system into production, relying instead on the small diesels it sells in Europe to keep its carbon footprint small.