4dr Sdn I4 T Rwd Mgr Demo on 2040-cars

Auto blog

2023 Jaguar F-Pace SVR Edition 1988 begins the brand's reset

At the end of last month, Jaguar hit the 'Delete' button on nearly ten years of Instagram posts, replacing them with three images of the Jaguar XJR-9 endurance racer that won the 1988 24 Hours of Le Mans. We made two conjectures as to what it could mean, the first being, "a limited-edition version of an existing car inspired by the XJR-9 could be around the corner." And here we have none other than a limited-edition version of an existing Jaguar, called the F-Pace SVR Edition 1988. Created by the SV Bespoke division with help from Special Vehicle Operations and the design team, this is the Jaguar's first limited edition F-Pace; the brand will make just 394 of them for global consumption, celebrating the number of laps the XJR-9 completed during its win at La Sarthe. The changes are cosmetic, sadly, which means no 7.0-liter V12 up front. The standard supercharged 5.0-liter serves here, making the standard 550 horsepower and 516 pound-feet of torque. It looks more sinister than ever, though, hidden behind Midnight Amethyst paint and a set of 22-inch Champagne Gold forged alloy wheels. If that weren't enough to announce itself, there are also Sunset Gold Satin accents that contrast with the standard Black Package, such as the Edition 1988 badging on the fenders, leaper badge in back and tailgate script. A silver "SV Bespoke commissioning graphic" informs that each model is "One of 394." Inside, occupants find more Sunset Gold on the steering wheel, shift paddles, instrument panel and ventilated Performance Seats. They're offset by semi-aniline leather everywhere, and carbon fiber trim finishers. Jaguar mentions as well that it's incorporated what3words navigation into the Pivi Pro infotainment system. A combination of three terms identifies three-square-meter blocks (32.3 square feet) around the world, the phrase "echo.twin.papers" providing directions to the Empire State Building, for instance. The F-Pace SVR Edition 1988 starts at $111,150 after the $1,150 destination charge, a $23,400 surcharge over the base F-Pace SVR.  Now we wait to find out about our second surmise for the brand — a return to old-school competition with an endurance racing program. It's unlikely for tens of millions of reasons, but we'd love to see the cat back at that French country house with Acura, Audi, BMW, Cadillac, Lamborghini and Porsche. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Jaguar Land Rover building new Special Vehicle Operations facility

It's only been a couple of months since Jaguar Land Rover announced the formation of its new Special Operations division, and we've already seen a number of vehicles to come out of it. But now the British automaker has announced a new facility that will house its elite skunkworks department.
Set to be built at Prologis Park in Ryton, England, on the outskirts of Coventry, the new Special Vehicle Operations Technical Centre will encompass dedicated production lines, F1-style flexible workshops, a dedicated paint studio and VIP suite for commissioning bespoke projects. JLR will spend some $33 million on the facility that will be home to 150 specialists - 100 of them being new hires.
The first project which the Special Operations division is working on is the F-Type Project 7, but we've already seen more projects in the pipeline - including the upcoming Range Rover Sport SVR - and you can bet there'll be more. The revival of the Lightweight E-Type also falls under Special Operations, but is undertaken by the Jaguar Heritage department located nearby at Browns Lane.