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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar Land Rover data leak reveals employee records, upcoming layoffs

A massive data leak has revealed the personnel files of hundreds of employees at Jaguar Land Rover's factory in Solihull, England. The documents reveal details such as sick days used, disciplinary issues and — most notably — red lines indicating potential firings in the weeks or months ahead. In total, the personal records of more than 600 workers were released. JLR is scrambling to contain the crisis. The breach was first reported by the Huffington Post UK, with the automaker initially claiming the story was "fake news." That publicity gaff certainly didn't help matters, especially for employees staring at their name with a red line slashed across it. Last month, the British automaker had said it would be eliminating roughly 1,000 employees at factories in the U.K. The Solihull plant, which produces models like the Range Rover, Range Rover Sport, Jaguar F-Pace and Jaguar XE, was among those mentioned in the statement. JLR, which is owned by the Indian conglomerate Tata Motors, is facing a steep drop in sales, particularly in its home market. The main culprits include a huge slump in sales of diesel-powered vehicles - a vital part of JLR's business in the U.K. and throughout Europe - along with fears about how the upcoming "Brexit" will affect business operations. In the HuffPost UK story, one worker called the situation "disgusting" and "embarrassing," adding that people at the factory now know whether they, or their colleagues, are soon due to lose their job. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Getty Hirings/Firings/Layoffs Plants/Manufacturing Jaguar Land Rover economy data

2021 Jaguar E-Pace spied on the Nurburgring hiding its styling changes

We just spied a Jaguar E-Pace lapping the Nurburgring covered in camouflage from front to back. Jaguar released the first E-Pace as a 2018 model year, so we’re fast approaching what will be the modelÂ’s first light refresh. Things donÂ’t appear to be drastically changing from an exterior design perspective. The same shapes, cutouts and vents are all visible on the rear fascia and hatch. Even the slick taillights look largely the same as the E-Pace thatÂ’s on sale now. If thereÂ’s going to be some change in this crossover, we suspect itÂ’ll be up front where the coverings change from skin-tight camo print to pieces of fabric that completely disguise whatÂ’s underneath. Two cutouts in the fabric are visible on the side air intakes, presumably allowing air to pass through to keep the E-PaceÂ’s vitals cool on the Nurburgring. Possible changes include a new grille and front bumper design, most likely mimicking the lightly massaged F-Pace front end design. Seeing that Jaguar spent most of its time upgrading the F-PaceÂ’s interior, thereÂ’s a good chance Jaguar is doing the same with the E-Pace. ItÂ’s definitely the area that requires the most attention, especially now that the F-PaceÂ’s interior is so handsome. WeÂ’d love to see Jaguar put as much tech and style into its small crossover, and this is its chance to do that. Powertrain options shouldnÂ’t depart much from what you can buy now. ThereÂ’s a P250 packing a 2.0-liter turbocharged four-cylinder thatÂ’s good for 246 horsepower. The upgrade is the P300 with a more potent four-cylinder, raising output to 296 horsepower. Seeing as the recently redesigned Evoque still has no engine more powerful than the E-Pace, the Jag will likely carry over these power units, as well. If anything, the E-Pace will gain a mild-hybrid powertrain option, which could be what Jaguar is stress testing on the Nurburgring right here. Jaguar still hasnÂ’t announced the 2021 E-Pace, so this model could be the refresh. If theyÂ’re not as far along as we guess, itÂ’ll certainly end up being the 2022 E-Pace. Either way, an improved E-Pace isnÂ’t that far out.