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Stunning Jaguar collection with O.G. E-Type is a museum exhibit all on its own

At what point does a personal automotive collection become a museum exhibit that's just not in a museum? Dr. Christian Jenny blurs the line between the two with his unreal lot of classic Jaguars that includes not only the first E-Type ever seen in public, but also the "Lost C-Type" and what is considered to be Jaguar's first sports car, the 1935 S.S. 90 Prototype. Switzerland-based collector Jenny is selling 12 cars individually through classic car broker Pendine Historic Cars Limited. The collection includes some of the most important Jaguars ever built, nearly all of which have open-air tops. It's so special, in fact, that Pendine has created an entirely separate tab on its website dedicated to the set. The 12-pack includes the 1935 S.S. 90 Prototype, a 1952 C-Type, the E-Type Series I fixed-head coupe (aka "The Geneva Launch Car"), a 1935 S.S. 90 "Captain Black," a 1937 S.S. 100 2.5 liter, a 1938 S.S. 100 3.5 liter, a 1949 alloy XK120 Roadster, a 1950 XK120 Roadster, a 1955 XK140 SE Roadster, a 1960 XK150 3.8 S Roadster, an E-Type Series I Roadster, and a 1972 E-Type Series III V12 Roadster. All of the cars have been beautifully photographed and recorded by Michel Zumbrunn, author of British Auto Legends: Classics of Style and Design. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Though every one of these cars holds heavy significance, the 90 Prototype, the C-Type, and the Geneva E-Type stand to be some of the most noteworthy in British history. The S.S. 90 Prototype is considered Jaguar's first sports car before the company was even called Jaguar. It has a sidevalve 2.6-liter straight-six engine that makes an estimated 90 bhp and has won numerous Pebble Beach Concours awards. For years, this C-Type was floating in the ether and earned the nickname "The Lost C-Type" when it was the only car of the 53 C-Types that was not located. It was raced for numerous years and has since been restored. Any E-Type is highly valuable, as it's largely considered one of the most beautiful cars ever built, but this specific car has extra history. The coupe shape was reportedly hand-built from an open-top model and became the first E-Type ever seen in public. The experimental prototype, chassis No. 885005, was on display at the 1961 Geneva show. Read more detailed accounts for each car and ogle the gorgeous photography, of which each car has plenty, at Pendine. As of now, only the 90 Prototype has an offer.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

More than 30 vintage Jaguars found, forgotten for decades in a greenhouse

A long, long time ago, some unnamed person realized that storing motorized precious metals in a barn would eventually be passe. This visionary hoarder decided, instead, to collect an assemblage of more than 30 vintage Jaguars in a greenhouse in Beaulieu, England. To passers-by, it would look like someone was tending a crop of blue tarps. To us, thanks to Beaulieu Garage, it looks not like a barn find but rather the first "greenhouse find." The classic car restoration shop wrote in a Facebook post, "we were asked to help clear a private collection of cars," and when Beaulieu Garage saw the array, "An offer was made," and now it has a whole lot of rusted metal looking for good homes. It took a week to get everything out, and the shop said the "parts alone have taken up 12 storage racks, with engines and gearboxes included." While a barn isn't the best place to park a car for decades, a greenhouse is arguably worse. The glass house is a combination of maximum UV levels and rain forest humidity, the ambient moisture free to rust and rot everything the sun can't kill. And early Jaguars aren't known for robust defenses against the elements. Most of the cars are E-Types, many of those the early and more elegant 1960s models. Among the trove are some cars that "you could probably get running in a couple of days," but the photos show there are plenty of long-term projects that rate effort comparable to The Pacific Campaign. Incredibly, Beaulieu Garage is confident that "All will see the road again," assuming the worst problem children can find empathetic buyers. The first salable car has been listed, a left-hand drive, 1960 XK150 3.8-Liter Drophead Coupe with matching numbers that was originally sent to New York. This is said to be the last XK150 the factory painted a cream color, and the fourth-last XK150 ever built. Scraps of the red leather interior remain, the sand colored top looks to be in the same condition. After eight years in the greenhouse, Beaulieu Garage charmingly describes the XK's previous digs as "Dry Stored in the UK." The convertible comes with a heritage certificate, and will cost GBP40,000 ($52,654 U.S.) to trailer home. A Facebook post from today says the shop will get parts lists and pricing up shortly, so stay tuned if you have a lot of time and money you need to find occupations for.