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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar I-Pace EV will finally be revealed, available to order March 1

It sure feels like the Jaguar I-Pace electric car concept was revealed longer ago than November 2016. That might be because in addition to running barely camouflaged production models around for months, the company has even announced a one-make race series with the car before we've seen the revealed production model. But the wait is almost over. The company finally announced a reveal date of March 1. This comes just before the Geneva Motor Show, and the debut will be shown on a livestream. Not only that, but Jaguar will be taking orders for the EV the same day. Reveal and order dates weren't the only things Jaguar announced regarding the I-Pace. The company also said the I-Pace will be able to get an 80 percent charge from a DC fast charger in just 45 minutes. This charge time necessitates a 100-kW fast charger, though, so that time may vary in real life based on what chargers are available. This is also greater charging capability than Jaguar claimed when the concept was revealed, which promised an 80 percent charge in two hours on a 50-kW fast charger. Jaguar hasn't revealed many other details about the production car yet. When the concept was shown, Jaguar claimed it made 400 horsepower and had a range of 220 miles. The prototypes we've seen on the road also look extremely similar to the concept, so there shouldn't be much, if any, disappointment in the styling department when it's revealed. Related Video:

Motor Trend first to compare Jaguar XE and BMW 3 Series

How many automakers have loaded up how much ammo and taken how many shots at the BMW 3 Series? Yet here we are, decades on and at least a decade away from the 3 Series' halcyon days, waiting for someone to give the sport sedan something beyond a flesh wound. In this most recent episode of Head 2 Head, Johnny Lieberman goes to Spain to figure out if the Jaguar XE is the sedan to do it. Here the champion wears the guise of the 335i M Sport, powered by a 3.0-liter, turbocharged, inline-six with a square 300 horsepower and 300 pound-feet of torque run through a ZF eight-speed transmission. After a short time behind the wheel Lieberman quotes from a familiar hagiography, saying it's evident "just how great this car is and why it defines the segment." The all-aluminum challenger from Jaguar comes in XES trim, meaning a 3.0-liter, supercharged V6 with 340 hp and 332 lb-ft. It uses the same eight-speed transmission as the BMW, but with different programming. According to the specs in the video, some of which are manufacturer estimates, the Jaguar is heavier, more expensive, and much thirstier at the pump. Away from the spreadsheet, Lieberman holds that the XE looks better and feels more special inside. In case you're wondering, the comparo was done before MT could get its mitts on the 320-hp BMW 340i. Lieberman says the English company spent its money on the XE suspension and it shows, but there have been other efforts from other automakers with excellent dynamic chops that weren't enough to threaten the BMW. His final assessment is that one of the two cars is awesome, and one is quite a bit better. Watch the video to find out which is which. Related Gallery 2016 Jaguar XE View 74 Photos Related Gallery 2016 BMW 3 Series Refresh View 57 Photos News Source: Motor Trend Channel via Carscoops, YouTube BMW Jaguar Luxury Performance Sedan motor trend jaguar xe head 2 head