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Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

Ian Callum, Brian Johnson and Lord March pick 10 top Jaguars

An automaker with as rich a heritage as Jaguar is bound to create a few experts along the way... and some divergent opinions, too. So on the eve of the debut of the new XE, Jaguar brought together three experts to whittle down the long list of classic Leaping Cats to just ten.
For this gargantuan task, it brought in Ian Callum (who, as the company's chief designer, knows a thing or two about Jaguars), Lord Charles Henry Gordon-Lennox (the Earl of March and founder of the Goodwood Revival) and Brian Johnson - who may be better known as the frontman of AC/DC, but also a classic car enthusiast, collector and racer in his own right.
So what did the designer, the nobleman and the celebrity choose? The SS100, XK120 (namely number NUB 120), the C-Type that competed at the 1953 Mille Miglia, the D-Type that won at Reims, the Mk II sedan, the E-Type that served as the Geneva show car, the one and only XJ13, company founder Sir William Lyons' personal XJ6 S1, the TWR XJS touring car and the 1988 Le Mans-winning XJR-9.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.