2011 Jaguar Xf Premium on 2040-cars

Auto blog

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar Land Rover names new manufacturing chief for EV transformation

LONDON — Britain's biggest carmaker Jaguar Land Rover (JLR) is replacing its director for manufacturing as it prepares its plants for an electrified future, the firm said on Thursday. JLR operates three factories in its home market but is building its first electric car, the I-PACE, in Austria. The Indian-owned automaker's Chief Executive Ralf Speth told Reuters earlier this year he is waiting for more information on trading conditions after Brexit before he decides whether to make electric cars in Britain. On Thursday, he said Executive Director for Manufacturing Wolfgang Stadler is retiring from the business, to be replaced by Director of Quality and Automotive Safety Grant McPherson starting July 1. "He will oversee the ongoing investment into our UK and global manufacturing, transforming our plants to enable Jaguar Land Rover's exciting electrified future," Speth said. Reporting by Costas PitasRelated Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2019 Jaguar I-Pace deep dive with designer Wayne Burgess

2022 Jaguar I-Pace Road Test Review | 762 miles in Jag's EV

A legion of new electric cars has been launched over the past couple years, so it’s easy to forget about one of the earliest entries in the electric revolution: the Jaguar I-Pace. In fact, the I-Pace is so old now that itÂ’s getting a mid-cycle refresh of sorts for the 2022 model year. Autoblog had its “First Drive” of this futuristic-looking crossover-hatchback nearly four years ago, so itÂ’s time to see where the electric Jag stands now that it has more competition.  To really get a sense of where the I-Pace fits today, I decided to take it on a road trip from Detroit, Michigan, to Buffalo, New York, and back. This would test the carÂ’s real-world highway range, its charging ability and luxury prowess as a premium crossover. It also ended up being a test of the Rust BeltÂ’s charging infrastructure and ability to facilitate EV road tripping. The trip starts with a 100% charge in Michigan, 50-degree weather and a 381-mile drive ahead of me. According to the sticker for this 2022 Jaguar I-Pace EV400 HSE, it has a 222-mile range on a full charge — thatÂ’s down from the 234 miles it was rated for in 2021. I set out, and itÂ’s all good vibes at the start. This I-Pace has the standard 20-inch wheels (not the optional, giant 22s), which pair perfectly with the air suspension to provide a truly comfy ride. The adaptive cruise control makes dealing with rush-hour traffic through Detroit easy, and the I-PaceÂ’s dual-motor powertrain, good for 394 horsepower and 516 pound-feet of torque, is a delight to unleash when the road opens up. Even at 60 mph-plus, the I-Pace has plenty of go to pin you back like other quick EVs do today. As I make my way into Ohio and navigate through Toledo, some gripes pop up. The lane-centering system is finicky and downright scary at times. Poor lane markings cause it to abruptly yank the car left or right, and you need to be quick at the wheel to keep it from driving onto the shoulder or worse — other cars with similar lane-following tech perform significantly better on the same roads. ItÂ’s even more frustrating when I learn how good it is on a highway with clear and proper lane markings, tracking beautifully Â… until the road no longer cooperates. Its inability to cope when lane markings suddenly deteriorate makes this system hardly worth using. Watching out for its bad behavior is more mentally taxing than just turning the system off and driving without.