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Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video:    

Jaguar launches new classic racing series

One-make racing series have become all the rage for customers who want to actually race their exotic sports cars (or competition-spec versions of them, anyway). Ferrari, Maserati, Lamborghini and Aston Martin all offer such programs, and Porsche supports several. Now Jaguar is getting in on the action as well, but instead of turning one of its production models - we're looking at you, F-Type - into a spec racer, it's launching an historic racing series instead.
The 2015 Jaguar Heritage Challenge will be open to cars made by the Leaping Cat marque before 1966, including the C-Type, D-Type, E-Type and Mk I and MkII sedans. The series, which builds on the success of the previous Jaguar E-Type Challenge, will be administered by the Historic Sports Car Club (HSCC) based at Silverstone and will include four races in the UK and one in Europe, with the exact schedule still to be determined.
The program was announced at the launch of the Jaguar Heritage Driving Experience, where Jaguar Land Rover Special Operations director John Edwards was also named chairman of the Jaguar Daimler Heritage Trust, replacing former Jaguar managing director Mike O'Driscoll who chaired the organization for the past five years.

This is how we'd spec a Jaguar F-Pace

The configurator hitting the web is an exciting time in a new model's launch. Even if you don't have the cash to buy that sweet new ride, clicking through the options offers a chance to dream. Since we enjoy these stories so much, the Autoblog team is trying out something a little different for the new Jaguar F-Pace. Rather than describing all the stuff you can find on the page, some of our writers are going to show you how they'd spec out Jag's first crossover. Let us know how you like the new format in Comments, below. CHRIS BRUCE: I had an attractive, fairly affordable F-Pace Prestige ready, until the options list tempted me into an extra $5,000 in features. The final price of $56,255 doesn't seem too bad, though. While the diesel engine is probably quite nice, it's extremely hard not to pick the supercharged V6 with its intoxicating sound and 340 hp. Mine also includes the black trim package ($320), deleting the powertrain badge ($0), Adaptive Dynamics Pack ($1,000), Vision Pack ($2,000), and Head-up Display ($990). The British Racing Green paint ($550) and aluminum interior trim ($300) add a little more to the bottom line but are worth it for the extra style. GREG MIGLIORE: I shamelessly loaded mine up with options, let's just get that out of the way. But the F-Pace offers a lot of cool stuff, and the $400 activity security key is worth it for active lifestyles. I went with the silver paint and black 22s because I'd want my grocery-getter to have some attitude, and I think the pairing makes for a sinister yet tasteful appearance. Naturally, I'd want the 380-hp V6. It's a Jag. I want it to purr. SEYTH MIERSMA: If I'm throwing down on an F-Pace, I've already decided that I'm not going the thrifty route for my new crossover. Still, I don't see any particular advantage to the most-sporting version. The 340-hp gas-powered Jag will do just fine. Middle of the road then: F-Pace Prestige has the Xenons, heated seats, and steering wheel, and navigation that'd I'd add to a lesser model. And it looks hilariously disrespectful in this BRG paint with 20-inch black wheels. Jeremy Korzeniewski: The F-Pace is a Jaguar, and that means it can be both sporty and luxurious at the same time. But that doesn't mean it can't also be efficient. To that end, I chose to eschew the powerful gasoline engine options and instead spec my fictional F-Pace with a diesel.