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Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.

Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

2014 Jaguar F-Type, Project 7 Concept snarl in Jay Leno's Garage

Jay Leno gets to drive a lot of nice cars, and the Jaguar F-Type V8 S he pilots in the latest episode of Jay Leno's Garage is no exception. Eric Johnson, vice president of Jaguar Western Region brought the car to Leno's garage, which impresses the comedian with its 5.0-liter V8 that makes 495 horsepower, 460 pound-feet of torque and a muscle car-like roar.
But there's a surprise this episode: Leno secured a drive in the Project 7 Concept at Pebble Beach this year, and the experience was caught on video. Based on the F-Type, the Project 7 is a functional concept car that nods to Jaguar's seven wins at Le Mans and features bespoke styling cues, a special exhaust system and, perhaps most importantly, 50 more horsepower from the supercharged V8.
Watch the latest episode of Jay Leno's Garage in the video below. You'll need a little over 23 minutes to see the whole thing.