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Jaguar Land Rover rescues British off-road tuner Bowler

Jaguar Land Rover's Special Vehicles Operation (SVO) rescued British off-road tuner Bowler from an uncertain fate. The firm has worked with Land Rover in the past, but it has always been independent. While JLR isn't in an ideal position to make acquisitions, and its recent financial troubles are well documented, Bowler was on the brink of shutting down. The small, 34-year old company had entered administration, and the 26 people it employed risked losing their jobs. Monetary details haven't been released, meaning we don't know how much Bowler was worth, but the firm pointed out it's now fully owned by SVO. It joins SV, Vehicle Personalization, and Classic as the division's fourth pillar. It's too early to tell precisely where Bowler will fit in the JLR latticework, because the initial focus will be on stabilizing the company. It will remain based in Belper, England, and every member of its full-time staff has been offered a position as a JLR employee. Bowler made a name for itself by turning the original Defender into a rally car, and Land Rover said the expertise it acquired during decades of racing is highly sought after, so that's a hint we'll see more hardcore models developed jointly by the two companies sooner or later. The new Defender would lend itself well to the Bowler treatment. The Bowler name could replace the SVX nameplate used on the stillborn, V8-powered Discovery, for example. The tuner's focus on off-pavement performance means we're unlikely to see a Bowler-badged Jaguar, but anything is possible as global demand for SUVs (especially quick ones) continues to rise. What's certain is that, once Bowler is stable, it will grow bigger.

Jaguar J-Pace crossover spied with diesel hybrid power

The new Jaguar F-Pace is only now hitting dealerships, but the British automaker is already testing a bigger, higher-end example. Allegedly named J-Pace – tying it to the flagship XJ sedan the same way the F-Pace is to the XF (so expect an E-Pace before too long) – Jaguar's engineers stretched the wheelbase and cobbled together a big CUV from an F-Pace's body parts. The biggest giveaway is on the rear door's cutline. A normal F-Pace's shut line runs right into the middle of the rear wheel arch. But on this mule, the door closes well forward of the arch. Outside the axles, Jag has stretched the front overhang – it's far more prominent with a completely different lower intake – and the super-short rear overhang reinforces the idea that we're seeing a longer platform. While we know the wheelbase is longer than the normal F-Pace, the platform underpinning this mule could go one of three ways. First, in what would probably be the most cost-effective route, Jaguar could simply stretch the chassis underpinning the F-Pace. Second, Jag could mine the Land Rover parts bin for a fullsize platform, perhaps from the Range Rover. It's not a crazy idea, and would open the J-Pace to a more potent line of powertrains – hello 5.0-liter, supercharged V8. Finally, the J-Pace could borrow its platform from the XJ sedan. One reason this mule could be riding on a Land Rover platform is because of its powertrain. According to the vehicle lookup on the British Ministry of Transport's website – see the final slide in our gallery above – the mule's number plates belong to a vehicle with a 2.0-liter turbodiesel engine and an electric motor, a diesel hybrid. The fullsize Range Rover is available in such a configuration outside the US, but it uses a 3.0-liter V6. Clearly, the J-Pace is still very early in its development process. That means we shouldn't count on seeing a production-ready vehicle for quite some time. Our spies point to a 2019 debut as a 2020 model. We'll just have to wait and see. Related Video: Featured Gallery Jaguar J-Pace: Spy Shots View 12 Photos Image Credit: KGP Photography Green Spy Photos Jaguar Crossover Hybrid Luxury

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.