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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Eagle Lightweight GT meticulous Jaguar restomod is 'the best an E-Type can be'

England claims so many boutique, specialist car companies doing such sensational work that if an artist were to draw a national muse for Britannia, she would hold a scepter in one hand and a gear shift in the other. Next up in the island's crowded showroom of posh vehicular gems, Eagle presents its Lightweight GT. The slinky coupe started as a Series 1 Jaguar E-Type (built from 1961 to 1968), then, after 8,000 hours of work in the chrysalis of Eagle's East Sussex workshops, the coupe emerges as a modern and much more comfortable version of Jaguar's factory Lightweight racers from 1963. Some context: After Jaguar stepped away from racing in the late 1950s, the company decided to convert 25 incomplete D-Type chassis into the road-legal XKSS roadster. Come 1962, with the D-Type and competition still on its mind, Jaguar toyed with its new E-Type road car to create the Low Drag Coupe for competition. The factory built just one, powered by a mightier version of the 3.8-liter straight-six in the E-Type that used a wide-angle cylinder head designed for the D-Type. The next year, Jaguar's racing fancy expressed itself in the E-Type Lightweight, still harking back to the D-Type with all-aluminum bodywork and an aluminum block for the 3.8-liter. The automaker planned to fabricate 18 Lightweights, but only got around to building 12. The Lightweights didn't dominate any of the big races, but privateers put them to effective use in smaller series. Their pedigree, aura, and multi-million-dollar valuations convinced Ford to debut an Advanced Lightweight Coupe Concept at the 2005 Geneva Motor Show, and in 2014 convinced Jaguar to complete the six remaining cars in the 18-car build.      Enter Eagle. After its Speedster, Low Drag GT and Spyder GT, the firm calls the Lightweight GT the answer to the question, "What’s the best an E-Type can be?" The hand-formed aluminum skin takes 2,500 hours to shape, revised slightly for better aerodynamics and comfort. A deeper ramp angle in front leads to deeper side sills, which bolster chassis stiffness, and with a lower floorpan, put the driver lower in the car and give him more headroom. Larger wheel arches fit 16-inch magnesium alloy versions of the peg-drive wheel Dunlop introduced in 1954, an inch larger than the wheels on the original Lightweights, and aluminum, three-eared knock-offs. There's steeper rake to the windshield and backlight.

2014 Jaguar XKR-S GT takes fiercest feline further [UPDATE]

If there were any car to overshadow the 542-horsepower Jaguar XJR that's coming to the New York Auto Show, this is it. Meet the Jaguar XKR-S GT - a street-legal, higher-performance version of the already hardcore XKR-S that will be headed to North America in very limited quantities. Only 30 will be offered on our continent, with 25 earmarked for the United States and the remaining five going to Canada. The cost of entry? $174,000 when it goes on sale this August.
What that gets you is a coupe that is, without any doubt, ready to attack any racetrack it might encounter. The XKR-S' supercharged 5.0-liter V8 has not been upgraded in terms of power - not that 550 horsepower and 502 pound-feet of torque is anything to sneeze at - but instead, Jaguar focused on tuning the bits of the car that help effectively put all that grunt to the ground. There's a new hood with rows of louvers to aid in engine cooling, and elsewhere on the car's body, you'll find carbon fiber on the redesigned front air splitter, dive planes, extended wheel arch spats, as well as a new rear diffuser, an aluminum front under tray and an absolutely massive wing out back to keep downforce to a maximum.
Underneath that hot body are retuned and height-adjustable adaptive dampers; spring rates have been increased by 68 percent in front and 25 percent at the rear versus a standard XKR-S. Most of the front and rear suspension geometry has been upgraded, larger carbon ceramic brakes have been fitted at all four corners, and wider 20-inch forged alloy wheels are found here, wrapped in Pirelli Corsa tires - 255/35-series rubber in front and 305/30-series stuff out back. There's also a revised active exhaust system, which should only improve the already thunderous roar coming out the back of the Jag coupe, and a faster steering rack has been added for improved agility.