2006 Jaguar X-type 3.0 on 2040-cars

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Junkyard Gem: 2001 Jaguar XJ8

After Ford bought Jaguar in 1989, the bosses in Dearborn finally got their hands on a storied luxury brand that would be taken more seriously than Lincoln outside of North America. A fresh infusion of dollars worked wonders to improve the quality of Jaguar's engineering and assembly, and development of a modern DOHC V8 engine immediately took a high priority. That engine made its debut in the 1997 Jaguar XK8, then went into the engine compartment of the very first production Jaguar sedan to get factory V8 power: the XJ8. Today's Junkyard Gem is one of that first generation of XJ8, found crashed in a Colorado self-service boneyard. The 1998-2003 XJ8 lived on the final iteration of the mid-1980s-vintage XJ40 platform, the X308. While this means that the X308 had chassis ancestry stretching back to the British Leyland era, Ford's money ensured that it would be built better than its predecessors had been during the cash-strapped bad old days. Exterior styling wasn't much changed from that of the XJ300. Inside, the old XJ40 dash finally went away for good, replaced by a design more appropriate for the new century. Jaguar couldn't compete with BMW and Mercedes-Benz on leading-edge chassis engineering, but its heritage was hard to top. The engine is a 4.0-liter DOHC V8 with variable valve timing, rated at 290 horsepower and 290 pound-feet. Ford should get credit for funding Jaguar's own engine instead of simply stuffing some member of its Modular V8 family in here. If you wanted a manual transmission in your XJ8, the answer was a firm no. In fact, Ford ended up using the 3.9-liter version of this engine in the Ford Thunderbird and Lincoln LS. The MSRP for the base 2001 XJ8 was $56,355, or about $98,725 in 2024 dollars. The 2001 BMW 740i listed at $62,900 ($110,190 after inflation) and the 2001 Mercedes-Benz S 430 cost $70,800 ($124,030 now). Perhaps the $51,745 BMW 540i and the $56,050 Mercedes-Benz E 430 ($90,649 and $98,190 in today's money, respectively) were more realistic sales rivals for the XJ8, though. This car's interior is a bit grimy but appears to have been in nice enough condition when it arrived here. What happened? This happened. On a near-quarter-century-old European luxury sedan, body damage like this usually results in the insurance company declaring the car totaled. Remember when Dennis Tito paid $20 million to become the world's first space tourist? Jaguar could have saved him some money. You'll never, ever lose it in the parking lot.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar XJ50 Road Trip Review | Driving the XJ50's history

PARIS, France – It's motor show week in Paris, and Jaguar – which launched the original XJ here in 1968 – is indulging in a little nostalgia to celebrate the 50th anniversary that event. In the half century since, it's become the brand's definitive model – as the Wrangler is to Jeep and the 911 is to Porsche. This sexy, curvaceous and unashamedly sporty sedan set the template for generations of XJs. And to get to the show, I'm going to drive examples of each on a roadtrip from Jaguar's home in Coventry and onward to Paris, via Goodwood and Le Mans. There's new product to enjoy along the way, too, in the shape of the celebratory XJ50 trim level created to mark the anniversary. But this is really a chance to explore Jaguar's past, and how previous XJs will inform the company's future. Respecting traditions without being chained to them is a recurring theme in the XJ story and one Jaguar has, at times, struggled with. Nobody understands this better than design boss Ian Callum, who says the original XJ inspired his dream to one day design cars for Jaguar. When his moment came, however, the opposing pressures of nostalgia and innovation became apparent. He recalls seeing the clay models for the circa 2002 XJ, code named X350, styling for which had already been signed off when he started. "I asked 'this is the new one?' because, to me, it looked just like the old version," he says with characteristic bluntness. Callum's chance to truly reinvent the XJ finally came in 2009 with the current model, a car that jolted Jaguar and its customers out of their comfortable slumber. "It's nearly 10 years old now but I still think it looks good – I'm very proud of what we did with that car," he says. Professionally Callum is always looking ahead. Personally he's happy to indulge himself in what came before. He even brought his own XJC – the rare coupe version of the 70s XJ – to drive on the event. Sadly, the XJC didn't make it off the start line in England, but he's clearly enjoying the chance to immerse himself in XJ history. As am I. Given his appraisal of its retro looks, it's interesting to start in the X350. Here you encounter those aforementioned opposing forces: the forward-thinking aluminum construction (which inspired manufacturing techniques used by Jaguar to this day) and the staid styling. Like many of the heritage fleet examples here, this one is actually badged as a Daimler – to Jaguar what Maybach is to Mercedes.