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2016 Jaguar XF First Drive [w/video]

Jaguar has never had a problem with style or driving joy. Every generation of the British brand's vehicles – with excuses made and accepted in advance for S-Type and X-Type and other outliers – has offered compelling styling and great performance. New kid XF was no exception when it was introduced in 2007. The car's sheetmetal pointed the way forward for the fully up-to-date range we see now, and its confident engines and handling chops were on pace with the best Bimmers, Benzes, and Cadillacs. The first-generation XF made some hay for Jaguar, selling around 280,000 copies through 2014. But those annualized rates still represented a blip on the luxury midsize radar when viewed against the backdrop of the German Three's numbers. Part of that sales story has been down to the E-Classes and 5 Series of the world being consistently excellent, to be sure. But a lot of the blame can be found in Jaguar's historic weak spots. Grace and pace the brand had in spades, but consumer perception of quality and reliability just weren't there, pricing was typically near the top of the class, and the residual values of the cars were low (a combination of all three factors, most likely). Of course, Jag would love to sell a few more cars. But this time, instead of simply building a great-looking, great-driving new XF (which is absolutely the case), the brand is doing some clever non-engineering-based things to put more big cats in more garages than ever before. The tradeoff of very good ride quality is worth the minute amount of roll. After flying all they way to Spain – Pamplona and the Navarra Circuit, by way of Barcelona and a Range Rover adventure you'll hear about soon – I would be remiss not to tell you how the new XF goes down the road. Some 150 kilometers (93 miles) of motorway and challenging b-roads lie between the city with that annual livestock problem and the 2.44-mile, FIA approved racecourse. A route that led me to understand that this XF, in my case the 380-horsepower XF S, has gained more than it has lost in the generational changeover. The company is fully committed to aluminum for its midsizer, with the new car now using a body structure that's 75-percent built from the stuff. I'm told that means a body in white that weighs just over 600 pounds, and an overall weight savings of 11 percent. Body stiffness has been raised by 28 percent in the process.

Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

We're spending six months with a Jaguar XE diesel

It's hard to discuss the Jaguar XE sedan without at least mentioning the BMW 3 Series. So here we are doing it. The XE was built to compete with the 3 and the likes of the Audi A4 and Mercedes-Benz C-Class. It's the smallest Jag sedan in a long time, and it's poised to be one of the brand's best-selling vehicles. We're putting one in our fleet for half a year to see how it is to live with. What we got For the detail-oriented, this is a 2017 Jaguar XE 20d AWD Prestige painted Ammonite Grey with a Jet and Latte interior. Translation: a midlevel trim with a diesel engine, all-wheel drive, dark gray paint, and a cabin with light tan leather seats and a black dashboard. It's a handsome combo. Base price for the model is $46,395. This one has plenty of options, which raise the price to $55,485. For $2,400, the Vision Package includes things to help you see and some more that help the car see for you: xenon headlights with washers, auto high beams, front and rear parking sensors, blind-spot monitor, and cross-traffic detection. The $2,100 Comfort and Convenience Package adds heated and cooled front seats, heat for the rears, a power trunk lid, and an electric rear sunshade. A 10.2-inch wide-format touchscreen, navigation, WiFi, and an 825-watt sound system are included in the $2,700 Technology Package. And then there's the little stuff: metallic paint for $550, a head-up display for $990, and $350 to get the SiriusXM working. Other details include an eight-speed automatic transmission, engine stop-start, and some nice 18-inch wheels. What we skipped This XE most notably lacks a place to put gasoline – we didn't get the base 2.0-liter four-cylinder or any of the tunes of supercharged V6 in the pricier models. We also skipped the upper trim levels, which for 2017 included R-Sport and Portfolio (an S model is new for 2018). The only other big item you can put on a Prestige is the $360 Black Design Package; it swaps out the shiny grille, vent trim, and window surrounds for – you guessed it – black parts. Why we got it It's a completely new model in a popular segment. Sport sedans are fun. And Jaguars are pretty. There are likely to be some mini comparisons between the Jag and our succession of long-term A4s. What's next On the other end of the new-Jaguar spectrum is the F-Pace, a crossover that has a lot in common with the XE. So we're going to spend some time with one once the XE leaves.