2004 Jaguar X-type Awd 3.0l Mint Xtype on 2040-cars

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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

2016 Jaguar XE pounces on the Parisian port

It's been about five years since Jaguar discontinued the misguided X-Type and exited the compact luxury sedan market, but today marks the British automaker's re-entry into the segment with the public debut of the all-new XE.
Pitted against the likes of the BMW 3 Series and Mercedes-Benz C-Class, the new Jaguar XE is based on an all-new aluminum architecture that will underpin many new felines to follow, and packs a new family of four-cylinder engines. That is, aside from the range-topping XE S pictured above, with the super-six borrowed from the F-Type.
Conservatively styled but elegant and uniquely Jaguar, the XE isn't set to arrive Stateside until 2016. So unless you're planning a trip overseas (with a stop at a Jaguar showroom on the itinerary), our gallery of live shots from the floor of the Paris Motor Show here at the Porte de Versailles may be the best look you'll be getting at Coventry's latest for the next couple of years.

Xcar focuses on famed Jaguar test driver Norman Dewis

If you have any interest at all in motoring history, especially when it comes to European sports car racing from the '50s and '60s, do absolutely whatever you can to set aside 38 minutes for this interview with former Jaguar test driver Norman Dewis from XCar. Dewis had a hand in developing the British brand's vehicles from 1952 to 1985, and as expected over that time, he amassed some fantastic stories. Xcar did a great job of teasing a few of those great tales out of him here. From the very beginning, Dewis was gifted with a natural talent to read a car as a test driver. When he was just 16, he was taken out on his first chance to evaluate a vehicle and picked out even more intricacies than his instructor. Dewis eventually wound up at Jaguar, and that's where his career really took off. Among his many accomplishments there, he had a role in developing disc brakes both for racing and the road, set multiple world top speed records, and helped bring the E-Type to the world. Dewis even made the famous overnight drive in an XKE convertible from England to display it at the Geneva Motor Show. Dewis tells a first-hand account of being in the Jaguar paddock during the tragic accident during the 1955 24 Hours of Le Mans that took the lives of dozens of spectators. It's a story that we usually can only read about or watch in black-and-white films. Hearing Dewis' side really brings this history to life.