2004 Jaguar X Type on 2040-cars

Auto blog

Jaguar XE hits the 'Ring wearing swirly camo

Jaguar is happy to show off its new XE sedan on its social media sites, but when testing at the Nürburgring, it's a very different story. These spy shots show the new model in camouflage to make it much harder to discern, but there are still some intriguing details to pick out.
These photos give us a really good look at the XE's quirky rear end. The sedan has a super short trunk that almost fools you into thinking its a notchback, but the top edge of the trunk is clearly visible. It's a somewhat odd-looking design with the rear glass running underneath the roof's overhang to create an integrated spoiler. Despite the camo, the front end is the same as ever with a blunt edge and sharp headlights. Jag certainly isn't afraid to try something a little different compared to the XE's competitors, notably the BMW 3 Series and Audi A4.
Some technical details about the XE are already established. This 3 Series-fighter is slated to go on sale in foreign markets in 2015 and in the US in 2016. We know that it ride's on Jag's new aluminum platform that also underpins the C-X17 crossover concept, and power comes from a pair of 2.0-liter turbocharged four-cylinder engines, available in petrol- or diesel-fueled configurations.

2016 Jaguar XE is ready to stalk the competition

The XE wears some of the best styling elements from Jaguar's current litter.
Big sedans and sports cars. Jaguar has been known for those two things since the company's name was birthed in 1945. Stylish saloons like the Mark 2 and performance machines like the E-Type make up the brand's heritage, but the compact sedan market is one where the British marque has lacked great product.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.