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Jaguar deletes decade's worth of Instagram posts, fuels speculation

Jaguar has made the enigmatic decision of deleting about a decade's worth of posts from its official Instagram account. The company then fueled speculation by posting three close-up images that show the XJR-9 (pictured), a prototype that won the 24 Hours of Le Mans in 1988. The three posts are captioned "flash back," "genesis" and "prologue," respectively. The first shows part of the cover fitted over the XJR-9's passenger-side rear wheel arch, the second shows the top part of the rear end, and the third shows a center-locking wheel. What's odd is that there is no big anniversary linked to the car: the XJR-9 won its last race during the 1989 season and it stopped racing shortly after. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. And, even if there was a major anniversary for the firm to celebrate, what's the point of deleting hundreds of posts? We know that Jaguar hopes to become an electric-only brand by 2030, so it's not unreasonable to assume that it might want a fresh start, but that's three years away. And, why mark the beginning of what's marketed as new era with photos of a car that was powered by a mid-mounted 7.0-liter V12? While this is pure speculation, we have two possible answers. First, a limited-edition version of an existing car inspired by the XJR-9 could be around the corner. The 2022 edition of the 24 Hours of Le Mans starts on June 11, so we could see it there. Alternatively, the Goodwood Festival of Speed will open its doors on June 23 and run until June 26; that's another plausible venue for the hypothetical unveiling. Second, the brand could be preparing to announce a return to endurance racing after a long hiatus. Porsche, BMW, Lamborghini and Cadillac are among the companies that will race in the upcoming LMDh category, which includes the 24 Hours of Le Mans. Jaguar ended Porsche's winning streak in 1988; is posting photos of the XJR-9 on Instagram a way to announce it's digging up the hatchet? Keep in mind that none of this is official. All we know for sure at this point is that the brand's SV division will reveal a new car on June 1, 2022. It posted a preview image on its Instagram account, which is separate from the main Jaguar account and whose posts are still up. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar C-Type Continuation available for 8 lucky people

Jaguar XF Sportbrake headed for the door? Maybe not [UPDATE]

Update: A Jaguar spokesperson reached out to put the brakes on the XF wagon's demise, writing, "Jaguar Land Rover North America President and CEO Joe Eberhardt did not discuss the status of the current Jaguar XF Sportbrake, which is currently in the Jaguar lineup — making up 20 percent of XF sales. The remark was that in the long term, features and types of vehicles that are less popular would likely not make it into the United States. The current Jaguar XF Sportbrake remains in the lineup and is available at retailers and for ordering, including for the upcoming 2020 Model Year which should be announced soon. This should be good news for wagon enthusiasts." Indeed. Previous story appears below: The Jaguar XF Sportbrake only just got here, hauling its first load of mettwurst and Coca-Cola to a junior varsity soccer tailgate party in 2017. According to a report in The Detroit Bureau, the comely wagon could be on the way out later this year thanks to two massive turnaround campaigns. The outlet interviewed Jaguar USA CEO Joe Eberhardt, who conveyed the message that only the strongest products will live. That means no more manual transmissions after this year, simplified trims, and easing up on diesels. It also means, in TDB's words, "you'll no longer see wagons ... in the U.S." If this ends up true, it would be a shame. Wagon sales were up 29 percent in the U.S. last year. We just included the XF Sportbrake as one of the potential reasons Audi teased its Twitter fans about the return of Avants. And if there's anyone who doesn't like the XF Sportbrake, we haven't met them. Our review said the slinky wagon "Puts SUV appeal on ice." Jalopnik called it " The best-kept sleeper wagon secret you can buy." Road & Track labeled it " A high five to America." High fives and good secrets don't pay the rent, though. The push for global sustainability after last year's shocking Q4 loss at Jaguar Land Rover has compelled two turnaround campaigns called "Charge" and "Accelerate." One focuses on immediate cost matters, the other takes the long strategic view. Both need to incorporate the fact that Jaguar's crossovers, the F-Pace and E-Pace, represent 70 percent of Jaguar sales. On that matter, Eberhardt said, "I don't want to say the speed of change took us by surprise, but they were too quick for us to react to immediately.

Watch new Jaguar XF perform a literal high-wire act

Coming out with a new luxury sedan can be a truly daunting prospect. Make it too edgy and you'll risk disenfranchising what can often be a rather conservative customer base. Make it too conservative and you may fail to attract enough new customers or generate enough interest to make the endeavor worthwhile. Whether Jaguar succeeded in walking that thin line with the new XF is a matter of personal taste, blending as it does elements from the smaller XE and the outgoing XF it replaces. But in launching the new model, Jaguar didn't just pull of a figurative high-wire act – it did quite a literal one. To drum up support for its newest debut, Jaguar undertook the stunt depicted in the video above, stringing a pair of carbon-fiber cables some 60 feet above the River Thames in London. With some guide wires and counterbalance weights to keep it all in check, and a motion-picture stunt crew orchestrating it all, the new XF drove over 780 feet from one bank of the river to the other, setting a new world record in the process. Instead of thinking too hard about the whys (seriously, though... why?) and hows, we suggest you just watch the video above. Related Video: