2002 Jaguar X-type Base Sedan 4-door 3.0l on 2040-cars

Auto blog

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Not just 'our logo on a sail': Automakers gain technology from America's Cup

HAMILTON, Bermuda - From water taxis that "fly" on hydrofoils to aircraft wings and cutting-edge car steering wheels, the America's Cup has produced technology with potential far beyond its "foiling" catamarans. With their focus on carbon fiber and aerodynamics, the teams that fought for the America's Cup attracted partners including planemaker Airbus and automotive groups BMW and Land Rover, who were keen to learn from them. One area where this is likely to have an impact is in harnessing "foiling" technology, where the America's Cup boats "fly" above the water on foils, cutting water resistance. "Foiling in small electric boats will most likely appear on rivers in major cities. We are just at the beginning of the foiling adventure," Pierre Marie Belleau, head of Airbus Business Development, who managed its partnership with Larry Ellison's Oracle Team USA, told Reuters. The space-age catamarans used in the 35th America's Cup, which ended in victory for Emirates Team New Zealand this week, can sail at maximum speeds of 50 knots (57 mph) and have more in common with flying than sailing."CARBON FIBER RELATIONSHIP" For Jaguar Land Rover, which sponsored British sailor Ben Ainslie's attempt to win the cup, the relationship is a strategic one with a focus on technology and innovation. "We don't just get our logo onto a sail," Mark Cameron, JLR's Experiential Marketing Director, said by telephone, adding that the carmaker would be providing more designers to help Land Rover BAR with technology for their next campaign. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly. It's all changing," Land Rover produced a special steering wheel for Ainslie to use in the America's Cup, with in-built gear shift paddles that allowed him to adjust the catamaran's "flight" levels. The relationship is similar between BMW and Oracle Team USA, with the German automaker focused on areas including the electronics in the wheel used by skipper Jimmy Spithill, the development of carbon fiber used to make the boat and its components, and the aerodynamic testing. "We like to think of ourselves more as a partner than a sponsor. We have a very strong carbon fiber relationship," Ian Robertson, who is the BMW management board member responsible for sales and brand, told Reuters between races. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly.

2020 Jaguar XE updated inside and out, diesel engine dropped

For the 2020 Jaguar XE sports sedan, less is more, at least in terms of powertrain offerings and trim levels. But the new, slimmer lineup adopts additional tech features, and the model also sees design tweaks inside and out. The diesel engine and the 3.0-liter V6 have been axed. The 247-horsepower 2.0-liter turbocharged Ingenium inline-four is the base engine. It's mated to an eight-speed automatic transmission and can be had with rear-wheel drive or all-wheel drive. This base engine's new model designation is P250, versus 25t previously. The step-up engine is the 296-hp version of the Ingenium 2.0-liter. Cars so equipped wear a new P300 badge, in place of the previous 30t. All-wheel drive is now standard with the 296-hp engine, and Jaguar claims a zero-to-60-mph time of 5.4 seconds for this powertrain. The exterior design tweaks include new bumpers front and rear, a reshaped rear valence, as well as new LED headlights and taillights. A wider grille with lattice mesh is supposed to draw the XE closer visually to the I-Pace EV. The previous thicket of trim levels — Premium, Prestige, R-Sport, S, Portfolio, and Landmark — have been pruned to just two: S and R-Dynamic S. Newly available is Jaguar Land Rover's InControl Touch Pro Duo infotainment system, which uses a second screen for climate control, flanked by two large knobs that can operate different functions (temperature, fan speed, and seat heating/cooling). The new rearview camera mirror eliminates blind spots, and wireless device charging has been added to the center console. Jaguar also has ditched the rotary shifter in favor of pistol-type shifter found in the F-Type and elsewhere, while surrounding it with a variety of controls, including a flipper switch to toggle among the car's different drive modes. A beefier steering wheel includes capacitive-touch switches. Newly designed seats, with standard leather, are claimed to be more comfortable, while redesigned door panels incorporate wider, softer armrests as well as increased storage capability. Base pricing climbs from $37,990 for the old rear-wheel-drive 20t to $40,895 (including destination) for the new P250. The AWD P250 is $42,894, while the P300 is $47,290. The 2020 Jaguar XE is on sale now. Related Video: