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Jaguar XF Sportbrake headed for the door? Maybe not [UPDATE]

Update: A Jaguar spokesperson reached out to put the brakes on the XF wagon's demise, writing, "Jaguar Land Rover North America President and CEO Joe Eberhardt did not discuss the status of the current Jaguar XF Sportbrake, which is currently in the Jaguar lineup — making up 20 percent of XF sales. The remark was that in the long term, features and types of vehicles that are less popular would likely not make it into the United States. The current Jaguar XF Sportbrake remains in the lineup and is available at retailers and for ordering, including for the upcoming 2020 Model Year which should be announced soon. This should be good news for wagon enthusiasts." Indeed. Previous story appears below: The Jaguar XF Sportbrake only just got here, hauling its first load of mettwurst and Coca-Cola to a junior varsity soccer tailgate party in 2017. According to a report in The Detroit Bureau, the comely wagon could be on the way out later this year thanks to two massive turnaround campaigns. The outlet interviewed Jaguar USA CEO Joe Eberhardt, who conveyed the message that only the strongest products will live. That means no more manual transmissions after this year, simplified trims, and easing up on diesels. It also means, in TDB's words, "you'll no longer see wagons ... in the U.S." If this ends up true, it would be a shame. Wagon sales were up 29 percent in the U.S. last year. We just included the XF Sportbrake as one of the potential reasons Audi teased its Twitter fans about the return of Avants. And if there's anyone who doesn't like the XF Sportbrake, we haven't met them. Our review said the slinky wagon "Puts SUV appeal on ice." Jalopnik called it " The best-kept sleeper wagon secret you can buy." Road & Track labeled it " A high five to America." High fives and good secrets don't pay the rent, though. The push for global sustainability after last year's shocking Q4 loss at Jaguar Land Rover has compelled two turnaround campaigns called "Charge" and "Accelerate." One focuses on immediate cost matters, the other takes the long strategic view. Both need to incorporate the fact that Jaguar's crossovers, the F-Pace and E-Pace, represent 70 percent of Jaguar sales. On that matter, Eberhardt said, "I don't want to say the speed of change took us by surprise, but they were too quick for us to react to immediately.

The 200-mph Jaguar F-Type SVR is coming to Geneva

Jaguar has good news for us: The new F-Type SVR will make its grand debut at March's Geneva Motor Show. Following up on leaked stats from last week, Jag confirms the hardtop F-Type SVR will be capable of hitting 200 miles per hour. The British brand doesn't go much further in confirming other details from last week's report, though. So even though the top end's extra 14 mph has to come from somewhere, we still can't be certain it'll be thanks to a reported 567 horsepower or 516 pound-feet of torque. Jag also won't yet confirm the reported claim of a 3.7-second sprint to 62 mph. What the company is saying, though, is that its first SVR-badged model will be "lighter, faster, and more powerful." JLR's Special Operations boss, John Edwards, calls the new SVR an "all-weather supercar." That lends credence to initial reports that the hottest F-Type will send its power to all four wheels. While the F-Type SVR will hit the Geneva stage on March 1, we won't be waiting that long for all the details – Jaguar will release a complete array of images and details on February 17. We'll have more then. 200MPH JAGUAR F-TYPE SVR TO MAKE GLOBAL DEBUT AT 2016 GENEVA MOTOR SHOW (MAHWAH, N.J.) – January 26, 2016 - The new 2017 Jaguar F-TYPE SVR will make its global debut at the 2016 Geneva Motor Show on March 1, 2016 and will go on sale in summer 2016. Capable of accelerating to 200mph, the new F-TYPE SVR is the first Jaguar to wear the SVR badge and is developed to exploit the two-seat aluminum sports car's full potential while retaining its day-to-day usability. Lighter, faster and more powerful, the new F-TYPE SVR takes performance, dynamics and driver involvement to a new level yet retains the comfort and duality of character inherent to all Jaguar cars. "The new F-TYPE SVR is the first series production Jaguar car to be developed by Special Vehicle Operations and benefits from everything we know about precision engineering, performance and design," said John Edwards, Managing Director, Jaguar Land Rover Special Operations. "The result is a 200mph, all-weather supercar that you can drive every day – we even made a Convertible version so that enthusiasts can revel in the sound from the new titanium exhaust system." The new F-TYPE SVR will join the 2017 Model Year F-TYPE Coupe and Convertible range comprising of the F-TYPE, F-TYPE Premium, F-TYPE S, F-TYPE British Design Edition and F-TYPE R.

Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.