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Jaguar might not sell many XF Sportbrakes in the U.S., but here's why it's trying

One of the wonderful surprises of this year was when we learned that the U.S. would receive the XF Sportbrake wagon, and — less of a surprise — it's as much a looker as the previous generation. And while we're never one to look a gift car in the grille, it did seem strange that Jaguar would attempt to bring a wagon to the U.S., especially when it already had a similarly sized F-Pace crossover. So we spoke with Jaguar CEO Joe Eberhardt, Jaguar Design Director Ian Callum, and Jaguar's head of product planning in the U.S. to find out what prompted the company to bring the XF Sportbrake here. There were a few key reasons. One was simply that the folks at Jaguar really like the car, and they know that journalists like wagons. That doesn't exactly pay the bills for a car, but the enthusiasm is good. According to these people at Jaguar, though, they do believe there is a market for the car, and they expect to sell most of them on the coasts. Obviously, even if Jaguar sees a wagon market, it's still going to be much smaller than for crossover SUVs. But no matter how small that market is, Jaguar has an extra advantage for bringing the wagon here. The company knew it was going to make a wagon regardless of whether it would come to America, since the wagon market in Europe is so strong. In fact, Jaguar expects that half of XF sales in Europe will be Sportbrakes. So the majority of the engineering costs will be covered from those sales. The folks at Jaguar also told us that the car wasn't difficult to homologate for the U.S., so the cost of bringing it here was minimal. So in the worst case scenario that has the XF Sportbrake hardly selling in America, Jaguar isn't going to be seriously hurt. And if it's a success, then it's even more of a success. So the XF Sportbrake isn't purely a passion product, but that's OK. It means consumers have one more option to the multitude of crossovers in the U.S., and enthusiasts have the chance to own a super cool wagon. Also, although the XF Sportbrake is currently only available in America in top-level 380-horsepower S trim, Jaguar said lower trim levels and lower-output engines, all at lower prices, will be available here in the coming year or so. Meaning there will be even more ways to satisfy your wagon itch. Related Video:

We drove to the Grand Tour Lapland taping in a British beater

In October, it was revealed that the Great British Motoring Show That Is Not Top Gear was going to be filming an episode somewhere in Finland. I happen to be Finnish, which meant I immediately applied for audience tickets, and then waited for the phone to ring. It never did, but a friend of mine got two tickets of his own. By that time it was announced that the filming was going to take place "somewhere in Lapland", and more precisely hundreds of kilometers north from the Arctic Circle. Excellent! We knew just how to get there. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Last summer, we spent GBP1000 ($1230 as of the publishing date) on a running and driving, British Racing Green Daimler Six on eBay and drove it home to Finland the long way, via Scotland. (In America, this car is known as the Jaguar XJ Vanden Plas.) It was still a little bit road legal in early November, as we had attempted to get it through Finnish import inspection. It failed on the grounds of the rocker panel welds being a bit crusty, but the following one-month grace and repair period meant we could still drive it on temporary sticker plates. So, after buying a set of Nokian winter tires the previous week, we set off from Helsinki the day before the filming. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. There is nothing quite like driving the entire length of Finland in a right-hand-drive four-liter rebadged Jaguar in one day – still on British plates, albeit taped over. We clocked up over 1100km in the comfort of the leather interior, whisked away by the four-liter six's oomphy torque and ambient thrum; every now and then stopping for fuel, swapping drivers and wiping the headlights clean from accumulating highway muck. As we passed Rovaniemi and the Santa's Village, roads gradually got so slippery the Nokians really proved their worth. Reindeer flocked on the road, along with foxes and the single white rabbit (he did not have a pocket watch, as far as we could tell). It was not the lack of sleep doing us in, even if the hotel bed was sorely needed after finally reaching the village of Saariselka in deepest Lapland. After a celebratory beer while watching Finnish karaoke, of course. But the show! The next day we spotted the Fisker, the Boxster, and the Saab 900 driving back from taping the show's localized intro.

Jaguar planning two bodystyles for next XJ

As we alluded to in today's F-Type first drive, Jaguar hasn't been selling its wares in China for very long, and as a result, buyers there usually don't have the same appreciation for the brand's history. So you might reasonably think that the company's recent radical styling shift (kicked off by the 2008 XF) wouldn't be as jarring to the nation's buying populace since they really didn't have the automaker's more traditionally styled models from years past to compare them against.
Yet while Jaguar and its sister marque, Land Rover, continue to pick up steam in China's developing market, that apparently isn't necessarily the case. Local buyers there tend to have more conservative tastes when it comes to styling, preferring more upright dimensions, big back seats and larger quantities of traditional luxury materials (think: chrome and wood) than other markets currently find desirable. Thus, the very bold current-generation XJ sedan may be leaving some sales on the table.
According to Edmunds, Jag doesn't want to risk that, and as such, it is preparing two bodystyles for the next-generation XJ - one with the rakish coupe-like styling of the current model, and a more "old-school" three-box sedan designed to appeal to a wider swath of Chinese buyers.