Navigation*heated Seats*parktronic*carfax Certified*we Finance on 2040-cars

Auto blog

Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Tata confirms JLR is looking at NA for new plant

Despite recent rumors to the contrary, Jaguar Land Rover is considering building a factory in North America, though not necessarily in the United States. The confirmation comes directly from former Tata Motors boss and still chairman emeritus Ratan Tata in a conversation with Automotive News. "The company is indeed looking at North America as a location for another plant. Where they locate that plant, in which country or which state they locate, is something they will need to decide," Tata said to AN. The magnate indicated that he wasn't taking part in the decision, though. Rumors of JLR's plans to open a factory in the US go back to at least to 2014. The automaker was reportedly looking to open a plant in the South to produce around 200,000 vehicles a year, and at the time, South Carolina was considered a possible location. However, later speculation made Georgia a likely contender, especially after the state's governor reportedly flew to the UK to pitch the company on the idea. Recently, the business had allegedly changed its mind and had turned the sights towards Austria or Turkey as potential alternatives. JLR is seemingly on a factory building binge at the moment. It opened a new engine plant in the UK late last year and its first manufacturing center in China at about the same time. The latest Land Rover Discovery Sport will also get assembled in Brazil for the local market. Related Video: Featured Gallery Land Rover Discovery Sport production at Halewood View 44 Photos News Source: Automotive News - sub. req.Image Credit: Jaguar Land Rover Plants/Manufacturing Jaguar Land Rover Luxury jaguar land rover

2016 Jaguar XJ sedan revealed

Jaguar has been steadily updating its sedan lineup, launching the entry-level XE and a new version of the mid-range XF – and now it's revealed an refreshed version of its flagship XJ. A facelifted version of the existing model (which was first launched in 2009 and arrived in the US in 2011), the 2016 Jaguar XJ benefits from a few key enhancements to keep it current. The principal visual updates revolve around the exterior lighting, which now includes full LED headlights, new daytime running lights and redesigned LED tail lights. There are new oval exhaust tips as well, but some of the most vital updates have been carried out inside. The refreshed interior includes a new InControl Touch Pro touchscreen infotainment system, with multi-touch control and backed up by a 60-gig solid-state hard drive. A new 17-speaker Meridian sound system comes standard, and the instrument cluster has been redesigned as well. The XJ also benefits from Jaguar's All-Surface Progress Control system and a raft of driver assistance features. Rear-drive models also get a new electric power-assisted steering rack and semi-automated parking system. Between engine options, drivetrain choices, wheelbase lengths, and trim levels, the updated XJ continues to offer an array of configurations – and Jaguar has worked to further differentiate them from one another. The base model carries the 340-horsepower, 3.0-liter, supercharged V6 and can be specified with rear- or all-wheel drive. There are regular and long wheelbase versions, and in R-Sport and Portfolio trim lines (the former now coming standard in the shorter car). Though the entire range is supercharged, the model designated as the XJ Supercharged packs a 470-hp version of the company's celebrated 5.0-liter force-fed V8, while the performance flagship XJR packs the same engine but with 550 hp (once again in either wheelbase) and now comes standard with the Black Pack. The 2016 Jaguar XJ is slated to reach US showrooms this fall. The updates will surely go a long way towards keeping Coventry's flagship sedan in the game for longer until an all-new model is ready. The question is whether these updates will be enough to keep the XJ competitive against the newer BMW 7 Series, Mercedes S-Class, and Maserati Quattroporte. Or for that matter with the Audi A8 that's just as old but was also recently refreshed, or the Lexus LS that's been around for longer with similar updates along the way.