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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2023 Cadillac Lyriq vs Tesla Model Y, Audi E-Tron, Jaguar I-Pace | Specs compared

The 2023 Cadillac Lyriq is the latest electric luxury crossover to enter a quickly growing segment. It brings with it the company's trademark creased design language along with high-tech features and an impressive amount of range. The Cadillac also happens to have a price and specifications that put it square in the middle of a competitive group, so we had to line up the numbers to see how it compares. We've gathered up a selection of premium electric crossovers including the Tesla Model Y, Audi E-Tron and Jaguar I-Pace, all of which seem like the closest rivals for the Cadillac. We've assembled all the raw numbers in the chart below. We've also got some additional analysis below that. And now, onto the data. Power, range, efficiency Interestingly, the Cadillac is the least powerful of the bunch. This is a bit surprising considering that GM will have a 1,000-horsepower electric Hummer pickup coming out soon. But in the Lyriq, Cadillac only uses a single electric motor powering the rear wheels. While its 340 horsepower and 325 pound-feet of torque should be more than adequate, it falls short of all the dual-motor, all-wheel-drive competition. Because Tesla does not provide horsepower or torque numbers, we're not sure how much the base model makes. We assume it's close. The true power fiends will likely want the optionally available Model Y Performance, though. It also doesn't have publicized power numbers, but its 0-60 mph time of 3.5 seconds suggests its substantially more powerful than the other crossovers, here. Power is all well and good, but range is arguably more important for an electric car. The Tesla is on top, here. The base Long Range trim has an estimated range of 326 miles. The company doesn't specifically say how large the battery is for it or the Performance, which goes 303 miles. The Cadillac is close behind with a current estimate of more than 300 miles on its 100-kWh battery. Cadillac doesn't say whether that number is the gross amount or the usable amount. The Audi and Jaguar lag behind with less than 250 miles from their 95- and 90-kWh batteries, respectively. Audi is the only company that notes that the usable capacity is less than the total, which is a common strategy employed to extend the life of the battery and to maintain consistent ranges over time. 2020 Audi E-Tron View 13 Photos While not as broadly discussed as range, we also wanted to touch on efficiency.

Jaguar Heritage Driving Experience throws you the keys to the museum

As automotive journalists, we get to drive a lot of really cool, high-performance vehicles. It really is the single best thing about this job. However, our access to vehicles is generally limited to the newest offerings on the market. That means, much like the general public, we don't really get access to vintage iron.
Jaguar is trying to rectify that issue for journalist and enthusiast alike, with a new program called the Heritage Driving Experience. It allows British enthusiasts to pop into the brand's Warwickshire testing site, drop anywhere from 100 to 300 pounds ($160 to $480) and go for a spin in some of the brand's most legendary offerings. That includes the more typical classics, like the Mark 2 saloon and the E-Type sports car, but you can also pay for access to stunners like the XK150, XKSS and the race-spec D-Type. In addition to the classics, most of the tests include time in their modern successors. So an hour with the Mark II can be split with time in an XFR-S, while the E-Type is complemented by its spiritual successor, the F-Type.
Most of the events are limited to 30 or 60-minute sessions, although the brand does offer a half-day and full-day event. The former, the Jaguar Le Mans Experience, includes time in the C-Type, D-Type, XKSS and F-Type R. The full-day Grace and Pace Pack, meanwhile, gives you access to nine vehicles, covering a huge gamut. That means time in the C-, D- and E-Type, XK150, Mark II, XKR-S GT and F-Type R, among others. Not surprisingly, prices aren't listed for the half- and full-day pack. Much like Jag's finest cars, if you have to ask, you probably can't afford them.