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Jaguar XJ220 owners will finally be able to get new tires

Bridgestone announced today that the underserved Jaguar XJ220 used-car market would finally have access to new tires. Apparently a number of years ago, companies stopped supplying road tires for the XJ220 altogether. Don Law, owner and operator of XJ220 parts and restoration company Don Law Racing, brought the issue to the attention of Bridgestone. Now, Bridgestone and Don Law have assembled a team that includes the vehicle's original chief development engineer and test driver to create a modern tire for the 213-mph supercar. Bridgestone was also able to get access to pre-production car 004 for testing purposes. The company plans to have the new tire ready for the car's twenty-fifth anniversary next year. From the sound of it, the tire will likely outperform the original one, as Bridgestone's vice president of consumer OE tires cited the advancement of tire technology over the years when talking about the project. This whole project also raises an interesting question. Are there any other supercars that don't have original equipment tire options anymore? The XJ220 certainly wasn't the only supercar of the '90s with fat tires on relatively small-diameter wheels. Also, what will happen to the tire market for modern supercars? The Bugatti Veyron famously has special tires designed to handle its extremely high top speed. It certainly is an interesting first-world conundrum, and one we're going to keep tabs on. Related Video:

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Jaguar Land Rover considering Mexican plant

Jaguar Land Rover has been expanding its production out of the UK and into overseas markets, and according to the latest word from Bloomberg, the British automaker is considering spending more than half a billion dollars to build a new assembly plant somewhere in Mexico. Since the Range Rover Sport and Evoque are two of the company's top sellers in the US, those would reportedly be the most likely to be manufactured at the Mexican plant, although Jaguars could follow as well. The automaker was previously said to be leaning towards a location in the Southern US, and while it could conceivably proceed with plans for both, it would be more likely to go with one or the other. State and local authorities below the Mason-Dixon line have been soliciting the business with various incentives, but lower labor costs South of the Border could prove more attractive to JLR and its parent company Tata. It wouldn't be the first, after all. Over the past month alone, General Motors committed to building the next Chevy Cruze in Mexico, Toyota did the same with the Corolla, Hyundai was reported to be considering a similar step, and Ford announced two new plants in the country amounting to a $2.5-billion investment. Luxury automakers like Audi, BMW and Mercedes have also been delving into Mexican production as well, blazing a path that JLR could potentially follow. The British automaker recently opened a plant in China and another in Brazil, while investing in additional facilities in the UK as well.