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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar's first ever production EV is finally here

Transcript: Jaguar goes all-electric with the production 2019 I-Pace. The 2019 Jaguar I-Pace has been revealed in Graz, Austria ahead of its public debut in Geneva. Originally revealed back in 2016 as a concept, the EV has been heavily influenced by the C-X75 supercar concept. The I-Pace is Jaguar’s first all-electric vehicle and will include a 90 kWh battery with a range of 240 miles. Jaguar says it can recharge to 80% in just 40 minutes on a 100-kW DC fast charger. The all-wheel-drive SUV has an output of 349 hp and 512 lb-ft of torque with the help of twin Jaguar-designed concentric motors. A Touch Pro Duo infotainment system comes standard and includes a 10-inch upper and a 5.5-inch lower touchscreen. The I-Pace software will also benefit from over-the-air updates. Pricing will be announced March 6th with U.S. customers receiving the I-Pace in the second half of 2018. Jaguar revealed their anticipated I-Pace EV in Austria, ahead of its public debut in Geneva. The electric SUV will include a 90 kWh battery with a range of 240 miles, and a power output of 349 horsepower and 512 pound feet of torque. The I-Pace will also feature an over-the-air updates, a first for Jaguar. Want more coverage of the 2018 Geneva International Motor show? Head over to www.autoblog.com/geneva-motor-show Geneva Motor Show Jaguar Autoblog Minute Videos Original Video jaguar i-pace i-pace

Jaguar to build 25 D-type racing cars to finish off 1956 production run

It's good to pick up where you left off, even if it's been more than 60 years. In 1956, Jaguar planned to built 100 D-type racing cars, but only 75 were completed. The missing 25 cars will now be built at Jaguar Land Rover Classic Works in Warwickshire, England, and they will all be built according to the original, authentic specifications. Customers can choose between 1955-style "Shortnose" cars and 1956-style "Longnose" versions; the prototype is of the latter specification. All of them will have the original six-cylinder XK engine, and they will come with a lot of Le Mans heritage, as D-types won the famous 24 hour race in 1955, 1956 and 1957. During their competition years, D-types were driven by such motorsport legends as Mike Hawthorn, Stirling Moss and John Fitch. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The newly built D-types will be the third continuation models from Jaguar's classic works. Earlier, they announced they were building nine XKSS cars to finish off a production run that was cut short by a 1957 fire, and in 2015 the division built six Lightweight E-Types. The XKSS itself was strongly related to the D-type, as originally it was based on unfinished D-types sitting around in the workshop after Jaguar temporarily retired from racing. As Jaguar Classic's Engineering Manager Kev Riches says of the continuation cars: "Each one will be absolutely correct, down to the very last detail, just as Jaguar's Competitions Department intended." No pricing details have yet been announced, but they will surely follow the D-type's official debut at the Retromobile classic car show in Paris this week. Related Video: